Social media platforms used by U.S. online consumers for finding new products 2019

A 2019 survey of online consumers in the United States revealed that 46 percent of respondents used Facebook as their primary social channel to find out about new products. Instagram was the second most-used social channel for finding new products, with 37 percent of U.S. online consumers browsing the image-sharing platform for shopping purposes. In contrast, only 11 percent of U.S. online consumers browsed Twitter to find out about new products.