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Social media platforms used by U.S. online consumers for finding new products 2019

A 2019 survey of online consumers in the United States revealed that 46 percent of respondents used Facebook as their primary social channel to find out about new products. Instagram was the second most-used social channel for finding new products, with 37 percent of U.S. online consumers browsing the image-sharing platform for shopping purposes. In contrast, only 11 percent of U.S. online consumers browsed Twitter to find out about new products.

Social media platforms used to find out about new products according to online consumers in the United States in 2019

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Source

Release date

March 2020

Region

United States

Survey time period

2019

Number of respondents

1,700 respondents

Method of interview

Online survey

Supplementary notes

The source asked the question: "How do you find out about new products and brands? Check all that apply."
The source does not provide information regarding the exact date of survey.

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Statistics on "Facebook usage in the United States"

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