A 2019 survey of online consumers in the United States revealed that 46 percent of respondents used Facebook as their primary social channel to find out about new products. Instagram was the second most-used social channel for finding new products, with 37 percent of U.S. online consumers browsing the image-sharing platform for shopping purposes. In contrast, only 11 percent of U.S. online consumers browsed Twitter to find out about new products.
Social media platforms used to find out about new products according to online consumers in the United States in 2019
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Statistics on Facebook usage in the United States
Overview
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- Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022
- Premium Statistic Facebook users in the United States 2018-2027
- Basic Statistic Facebook: monthly active users in North America 2010-2022
- Basic Statistic Meta: worldwide quarterly revenue 2011-2022
- Basic Statistic Facebook: quarterly revenue in the U.S. and Canada 2010-2021, by segment
- Basic Statistic Facebook: average revenue per user 2011-2022, by region
- Basic Statistic Countries with biggest Facebook reach 2023
- Basic Statistic Countries with the most Facebook users 2023
Benchmark
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- Basic Statistic ACSI - U.S. customer satisfaction with social platforms 2021-2022
- Premium Statistic Most used messenger by brand in the U.S. 2022
- Premium Statistic Most used video game streaming sites by brand in the U.S. 2022
- Basic Statistic Most visited multi-platform U.S. web properties 2022
- Premium Statistic U.S. market share of leading social media websites 2022
- Basic Statistic Favorite social networks of U.S. teens 2012-2021
- Basic Statistic Most popular social media among U.S. children aged 11 or younger 2020, by age group
- Premium Statistic Reach of most popular U.S. smartphone apps 2023
User demographics
8
- Basic Statistic Facebook users in the United States 2018-2027
- Basic Statistic United States: Facebook usage penetration 2018-2027
- Basic Statistic Facebook usage penetration in the United States 2020, by age group
- Premium Statistic U.S. Facebook users 2022, by gender
- Basic Statistic U.S. Facebook users 2022, by age group
- Premium Statistic U.S. Facebook Messenger users 2022, by age group
- Basic Statistic Facebook: distribution of global audiences 2023, by age and gender
- Basic Statistic Facebook usage frequency in the United States 2020
Usage
8
- Premium Statistic Average daily time spent on social media by U.S. adults 2017-2022
- Basic Statistic Facebook activities of users in the United States 2020
- Premium Statistic Leading news websites in the U.S. 2023, by monthly visits
- Premium Statistic Leading social networks used for news in the U.S. 2019-2022
- Premium Statistic U.S. cyber bullying environments 2021
- Premium Statistic Estimated U.S. social media usage increase due to coronavirus home isolation 2020
- Premium Statistic Estimated U.S. Facebook usage increase due to coronavirus home isolation 2020
- Premium Statistic Social media used by U.S. adults during COVID-19 pandemic 2020
Data privacy
4
- Basic Statistic Facebook user data requests from federal agencies & governments H1 2022, by country
- Basic Statistic U.S. Facebook data requests from government agencies 2013-2022
- Premium Statistic U.S. online user trust in social network data and privacy protection 2020
- Basic Statistic Facebook: trust with personal information among U.S. users 2019, by age
Marketing and advertising
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- Premium Statistic Digital Market Outlook: social media ad spend per internet user U.S. 2017-2026
- Premium Statistic Meta ad revenue in the U.S. 2018-2024
- Premium Statistic Leading U.S. brands on Facebook 2020, by user engagement
- Premium Statistic Most important social media platforms in communications content strategies U.S 2020
- Premium Statistic YoY U.S. brand video engagement growth on social 2020
- Premium Statistic Social media marketing penetration in the U.S. 2013-2022
- Basic Statistic U.S. user interactions with brand content on social 2020, by platform
- Basic Statistic Social media platforms used by U.S. online consumers for finding new products 2019
Further related statistics
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- U.S. online consumers who use social media for online shopping 2019
- Most popular social media platforms to buy products and services in Hong Kong 2018
- Share of UK consumers who shopped online while drunk in 2019, by generation
- Aspects of social media that effect online shopping behavior in Malaysia 2016
- Aspects of social media that effect online shopping behavior in Singapore 2016
- Aspects of social media that effect online shopping behavior in Thailand 2016
- Opinions about brand loyalty among UK consumers in 2019, by generation
- Reasons to follow online shop accounts on social media by U.S. consumers 2018
- Usage of direct-purchase on social media by U.S. consumers 2018
- Facebook penetration rate in the Netherlands 2016-2018, by age group
- Young people in Australia who use social media to connect with people 2014
- Frequency of taking selfies among social media models in Norway 2019, by gender
- Survey on Reddit usage in Finland 2019, by device
- U.S. responsibility controlling social media COVID misinformation 2021, by age
- Most popular luxury brands in the U.S. on social media 2019
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Statistics
- U.S. online consumers who use social media for online shopping 2019
- Most popular social media platforms to buy products and services in Hong Kong 2018
- Share of UK consumers who shopped online while drunk in 2019, by generation
- Aspects of social media that effect online shopping behavior in Malaysia 2016
- Aspects of social media that effect online shopping behavior in Singapore 2016
- Aspects of social media that effect online shopping behavior in Thailand 2016
- Opinions about brand loyalty among UK consumers in 2019, by generation
- Reasons to follow online shop accounts on social media by U.S. consumers 2018
- Usage of direct-purchase on social media by U.S. consumers 2018
- Facebook penetration rate in the Netherlands 2016-2018, by age group
- Young people in Australia who use social media to connect with people 2014
- Frequency of taking selfies among social media models in Norway 2019, by gender
- Survey on Reddit usage in Finland 2019, by device
- U.S. responsibility controlling social media COVID misinformation 2021, by age
- Most popular luxury brands in the U.S. on social media 2019
Salsify. (March 29, 2020). Social media platforms used to find out about new products according to online consumers in the United States in 2019 [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/
Salsify. "Social media platforms used to find out about new products according to online consumers in the United States in 2019." Chart. March 29, 2020. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/
Salsify. (2020). Social media platforms used to find out about new products according to online consumers in the United States in 2019. Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/
Salsify. "Social Media Platforms Used to Find out about New Products According to Online Consumers in The United States in 2019." Statista, Statista Inc., 29 Mar 2020, https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/
Salsify, Social media platforms used to find out about new products according to online consumers in the United States in 2019 Statista, https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/ (last visited March 28, 2023)
Social media platforms used to find out about new products according to online consumers in the United States in 2019 [Graph], Salsify, March 29, 2020. [Online]. Available: https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/