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Daily reach change of online video during the COVID-19 outbreak in Sweden 2020

The daily reach of free and advertised on demand services increased the most during the coronavirus pandemic in Sweden. From week 11 to the end of the first quarter of 2020, it grew by 28 percent compared to the same period one year before. The consumption of pay services, such as streaming and TV Everywhere, and video on social media increased as well.

Year-over-year change of daily online video reach during the coronavirus pandemic in Sweden in week 11 and 1st quarter 2020

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Release date

May 2020



Survey time period

Q1 and week 11 to end of Q1 2020

Number of respondents

3,000 respondents

Age group

9-99 years

Method of interview

Telephone interview

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Statistics on "Video on demand in Sweden"

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