Time spent watching VoD before and during the coronavirus in Sweden 2019-2020

The time spent watching online videos in Sweden increased the most among advertising video on demand platforms (AVoD) during the coronavirus outbreak in the second quarter of 2020. Furthermore, with on average 45.2 minutes per day, services like YouTube or TV4 Play passed the time spent used on subscription based services.

Average daily time spent watching content on video on demand platforms in Sweden in 2nd quarter 2019 and 2nd quarter 2020, by type

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Release date

August 2020



Survey time period

Q2 2019, Q2 2020

Number of respondents

3,000 respondents

Age group

9-99 years

Method of interview

Telephone interview

Supplementary notes

SVoD includes the largest subscription streaming services Netflix, Viaplay, C More Play, HBO Nordic, and Dplay Premium.
AVoD includes the advertising financed video services YouTube, TV4 Play, Dplay, Viafree, as well as newspapers' videos.

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Statistics on "Coronavirus: impact on the media and advertising industry in Scandinavia"

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