Subject areas in which influencers are the most followed in France 2018

Ranking of the areas of interest in which French people stated following influencers* on the Internet in 2018

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Release date

March 2018



Survey time period

March 13-15, 2018

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Vous-même, diriez-vous que vous suivez (c'est-à-dire consultez fréquemment) l'activité d'influenceurs ou influenceuses dans chacun des domaines suivants?"

* The source adds the following information: "Pour cette question et la suite du questionnaire, une mise à niveau a été effectuée définissant les influenceurs(euses) comme toute personne active sur internet, les blogs et les réseaux sociaux qui, par son statut ou son exposition médiatique, est capable d'influencer les habitudes de consommation."

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