Views on racial diversity in ads in U.S. 2020, by ethnicity

Published by
J. G. Navarro,
Jan 6, 2023
Ethnic minorities were more likely to be in favor of racially diversifying adverts in the United States, a survey from June 2020 found. The African American demographic was most in favor of change, with 65 percent of respondents in saying they would like to see more racial diversity in ads. The same was true for 49 percent of Hispanics in the country.

Opinions on including racial diversity in advertising according to adults in the United States as of June 2020, by ethnicity

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Source

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Release date

July 2020

Region

United States

Survey time period

June 18 to 21, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Which of the following comes closest to your opinion even if neither is exactly correct?

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Statistics on " Inclusion and diversity in advertising in the U.S. "

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Statistics on Inclusion and diversity in advertising in the U.S.

Overview

8

Diversity in the industry

4

Race and ethnicity in advertising

5

LGBTQ representation in advertising

5

Black Lives Matter movement

4

Further related statistics

19

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Topics

Diversity and inclusion in advertising in the U.S.Advertising in the United StatesLGBTQ media in the U.S.Workforce diversity at online companies
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