According to an Apple-commissioned study, the Apple App Store's ecosystem facilitated an approximate 519 billion U.S. dollars worth of global billings and sales via its ecosystem. The biggest category were goods and services, with the general retail vertical generating 268 billion U.S. dollars worth of m-commerce sales via iOS apps.
Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars)
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Apple. (June 15, 2020). Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 30, 2024, from https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/
Apple. "Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars)." Chart. June 15, 2020. Statista. Accessed April 30, 2024. https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/
Apple. (2020). Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 30, 2024. https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/
Apple. "Estimated Commerce Facilitated by The Apple App Store Ecosystem Worldwide in 2019, by Vertical (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jun 2020, https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/
Apple, Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/ (last visited April 30, 2024)
Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars) [Graph], Apple, June 15, 2020. [Online]. Available: https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/