Estimated global commerce via the Apple App Store 2019, by vertical

According to an Apple-commissioned study, the Apple App Store's ecosystem facilitated an approximate 519 billion U.S. dollars worth of global billings and sales via its ecosystem. The biggest category were goods and services, with the general retail vertical generating 268 billion U.S. dollars worth of m-commerce sales via iOS apps.

Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical

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Release date

June 2020



Survey time period


Supplementary notes

*Digital goods and services includes: games, video and music streaming, e-books and audiobooks, news and magazines, dating apps, fitness, photo and video editing and enterprise and education

Estimated sales and billings from digital goods and services is not the same as total App Store billings. Analysis Group estimates the volume of sales from digital goods and services purchased elsewhere but used on apps on Apple devices, and, conversely, subtracts billings from in-app purchases made via the App Store but used elsewhere. The estimate is based on a combination of third-party sources and Apple data.

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