About This Statistic
The timeline presents the forecasted global internet advertising revenue in 2015 and 2020. PwC projected that the revenue woudl amount to 260.36 billion U.S. dollars in 2020, up from 153.65 billion in 2015.
Internet advertising in the U.S. – additional information
The leading internet display advertisers in the United States in 2013, were ranked regarding their measured advertising spending. The resulting list, which only took into account spending on display advertising, saw Comcast ranked first. The American mass media company, founded in Mississippi in 1963, spent 310.8 million U.S. dollars on online display advertising in 2013. The runner up to Comcast was the Texas based telecommunications company AT&T with a spending of 244.8 million U.S. dollars.
The investments made in online advertising have grown substantially in the recent past. The revenue generated by online advertising in the U.S. has been recorded from the first quarter in 2007 to the first quarter of 2014. In the first quarter of 2007, online spending revenue amounted to 4.9 billion U.S. dollars. By the fourth quarter of 2013, this figure had risen to 12.11 billion U.S. dollars before dropping slightly to 11.6 billion dollars in the first quarter of 2014.
A breakdown of the online advertising revenue in the U.S. in 2013, by type reveals which forms of internet advertising was most invested in, and perhaps deemed the most useful to a company operating online. It was revealed that search advertising, which increases a website or company’s visibility on search engine result pages, held the largest share of online advertising with 43 percent. Display advertising and mobile advertising rounded off the top three.