In 2023, YouTube's advertising revenue accounted for approximately 10.25 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 31.5 billion U.S. dollars, up from the 29.2 billion U.S. dollars in the previous year.
YouTube creators
Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise.
Digital video ads
In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.
YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2023
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Statista. (January 31, 2024). YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2023 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/
Statista. "YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2023." Chart. January 31, 2024. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/
Statista. (2024). YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2023. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/
Statista. "Youtube's Advertising Revenues as Percentage of Google's Global Revenues from 2017 to 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/
Statista, YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2023 Statista, https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/ (last visited October 09, 2024)
YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2023 [Graph], Statista, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/