video platform's annual ad revenues amounted to 28.84 billion U.S. dollars, up from 19.77 billion U.S. dollars in the previous year.
In 2021, YouTube's advertising revenue accounted for approximately 11.2 percent of Google's total revenue. That year, the YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2021
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Statistics on YouTube
Overview
6
- Basic Statistic Media usage in an online minute 2022
- Premium Statistic Hours spent on video consumption weekly worldwide Q2 2021, by platform
- Basic Statistic Global social networks ranked by number of users 2022
- Premium Statistic Leading Android video and streaming apps worldwide 2021, by hours watched
- Basic Statistic Leading websites worldwide 2021, by monthly visits
- Basic Statistic U.S. adults who use selected social networks 2021
Usage and demographics
5
- Premium Statistic Youtube users in the World 2019-2028
- Basic Statistic Countries with the most YouTube users 2022
- Basic Statistic YouTube penetration in selected countries and territories 2022
- Premium Statistic YouTube: distribution of global audiences 2022, by gender
- Premium Statistic YouTube: distribution of global audiences 2022, by age and gender
Traffic
8
- Premium Statistic Monthly global visitor traffic to YouTube.com 2022, by device
- Premium Statistic Share of total global visitor traffic to YouTube 2022, by device
- Premium Statistic YouTube average visit length per user worldwide 2020-2021
- Premium Statistic YouTube average visit length worldwide 2021, by device
- Premium Statistic YouTube pages per visit worldwide 2021, by device
- Premium Statistic Monthly searches of leading keywords on YouTube worldwide 2020-2021
- Premium Statistic Social media traffic referrers to YouTube 2021, by average monthly traffic
- Premium Statistic Search engine traffic referrers to YouTube 2021, by average monthly traffic
YouTube on mobile
6
- Basic Statistic Most downloaded entertainment and streaming apps worldwide 2022
- Premium Statistic YouTube app monthly active users (MAU) worldwide 2018-2021
- Premium Statistic YouTube app daily active users (DAU) worldwide 2018-2021
- Premium Statistic YouTube app user engagement in selected markets 2021
- Premium Statistic YouTube IAP revenues 2022, by country
- Premium Statistic Share of time spent on YouTube app by children worldwide 2021, by country
Competitors
5
- Premium Statistic Concurrent viewers on Twitch Q3 2022
- Basic Statistic Global Vimeo quarterly subscribers 2015-2021
- Premium Statistic Quarterly Netflix subscribers count worldwide 2013-2022
- Basic Statistic Number of Hulu's paying subscribers in the U.S. 2019-2022, by quarter
- Basic Statistic TikTok annual installs 2017-2021
Channels and content
8
- Basic Statistic YouTube: most viewed channels 2022
- Basic Statistic All-time most viewed YouTube channel owners 2022
- Basic Statistic YouTube: most subscribed channels 2022
- Premium Statistic YouTube: most subscribed gaming channels 2022
- Basic Statistic YouTube: most subscribed beauty content creators 2022
- Premium Statistic Highest-earning YouTube stars 2021
- Basic Statistic Most viewed YouTube videos of all time 2022
- Basic Statistic Fastest viral videos based on number of views in 24 hours as of 2022
Community guidelines enforcement
7
- Basic Statistic Number of videos removed from YouTube worldwide as of Q3 2022
- Basic Statistic Number of videos removed from YouTube worldwide Q3 2022, by source of first detection
- Basic Statistic Share of videos removed from YouTube worldwide Q3 2022, by views
- Basic Statistic Share of videos removed from YouTube worldwide Q3 2022, by reason
- Basic Statistic Number of videos removed from YouTube worldwide Q3 2022, by country
- Basic Statistic Number of video comments removed from YouTube worldwide as of Q3 2022
- Basic Statistic Distribution of video comments removed from YouTube worldwide Q3 2022, by reason
Marketing & advertising
6
- Premium Statistic Global YouTube advertising revenues 2017-2021
- Basic Statistic YouTube: global advertising revenues as of Q3 2022
- Basic Statistic YouTube: share of Google revenues 2017-2021
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
Further related statistics
14
- YouTube: share of total U.S. video ad revenues 2015-2018
- U.S. YouTube net advertising revenues 2018-2022
- Share of complete YouTube video ad views in Ukraine 2019, by duration
- YouTube video ad viewability rates in the Americas 2016-2017
- Time spent with Super Bowl ads on YouTube 2016-2019
- Italy: viewability rate of video advertising 2018 , by platform
- U.S. consumers who find YouTube video advertising annoying 2017
- U.S. consumers who find YouTube video advertising helpful 2017
- Out-stream video ad formats used in Europe 2017, by device
- In-stream video ad formats used in Europe 2017, by device
- Video share in digital ad spend in Canada 2019-2024
- VAST vs VPAID digital video advertising campaigns in the United Kingdom (UK) 2017
- Broadcaster online video ad spend worldwide 2020-2024
- Click-through-rate of online ad videos in European countries 2017
Further Content: You might find this interesting as well
Statistics
- YouTube: share of total U.S. video ad revenues 2015-2018
- U.S. YouTube net advertising revenues 2018-2022
- Share of complete YouTube video ad views in Ukraine 2019, by duration
- YouTube video ad viewability rates in the Americas 2016-2017
- Time spent with Super Bowl ads on YouTube 2016-2019
- Italy: viewability rate of video advertising 2018 , by platform
- U.S. consumers who find YouTube video advertising annoying 2017
- U.S. consumers who find YouTube video advertising helpful 2017
- Out-stream video ad formats used in Europe 2017, by device
- In-stream video ad formats used in Europe 2017, by device
- Video share in digital ad spend in Canada 2019-2024
- VAST vs VPAID digital video advertising campaigns in the United Kingdom (UK) 2017
- Broadcaster online video ad spend worldwide 2020-2024
- Click-through-rate of online ad videos in European countries 2017
Statista. (February 2, 2022). YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2021 [Graph]. In Statista. Retrieved January 30, 2023, from https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/
Statista. "YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2021." Chart. February 2, 2022. Statista. Accessed January 30, 2023. https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/
Statista. (2022). YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2021. Statista. Statista Inc.. Accessed: January 30, 2023. https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/
Statista. "Youtube's Advertising Revenues as Percentage of Google's Global Revenues from 2017 to 2021." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/
Statista, YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2021 Statista, https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/ (last visited January 30, 2023)
YouTube's advertising revenues as percentage of Google's global revenues from 2017 to 2021 [Graph], Statista, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/289659/youtube-share-of-google-total-ad-revenues/