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YouTube: share of Google's total U.S. advertising revenues 2015-2018
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YouTube: share of Google's total U.S. advertising revenues 2015-2018
YouTube's net advertising revenues as percentage of Google's net advertising revenues in the United States from 2015 to 2018
by Statista Research Department,
last edited
Oct 24, 2016
This statistic presents an estimate on YouTube's net advertising revenues as percentage of Google's total advertising revenues in the United States from 2015 to 2018. In 2016, the online video portal's net revenues are projected to account for 9.9 percent of Google's U.S. net revenues.
YouTube's net advertising revenues as percentage of Google's net advertising revenues in the United States from 2015 to 2018
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by Statista Research Department,
last edited
Oct 24, 2016
This statistic presents an estimate on YouTube's net advertising revenues as percentage of Google's total advertising revenues in the United States from 2015 to 2018. In 2016, the online video portal's net revenues are projected to account for 9.9 percent of Google's U.S. net revenues.
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- Release date
- October 2016
- Region
- United States
- Survey time period
- 2015 to 2016
- Supplementary notes
-
*Forecast
Net ad revenues after company pays traffic acquisition costs (TAC) and content acquisition costs (CAC) to partner sites; includes banners, rich media, search and video ads
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2016
More information
- Region
- United States
- Survey time period
- 2015 to 2016
- Supplementary notes
-
*Forecast
Net ad revenues after company pays traffic acquisition costs (TAC) and content acquisition costs (CAC) to partner sites; includes banners, rich media, search and video ads
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Statistics on "YouTube"
- Benchmark
The most important statistics
- Leading online video platforms in the United States in November 2018, based on reachU.S. user reach of leading video platforms 2018
- Most popular online video properties in the United States as of March 2019, ranked by unique viewers (in millions)Leading U.S. video properties 2019, by unique viewers
- Leading music and audio apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)Leading Android music apps worldwide 2019, by downloads
- Leading music apps in the Apple App Store worldwide in June 2019, by number of downloadsLeading iPhone music apps worldwide 2019, by downloads
- Leading music apps in the Apple App Store in the United States in June 2019, by number of downloadsLeading iPhone music apps in the U.S. 2019, by downloads
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps worldwide 2019, by revenue
- Leading entertainment apps in the Apple App Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps in the U.S. 2019, by revenue
- Leading music apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone music apps worldwide 2019, by revenue
- Usage
The most important statistics
- Number of monthly logged-in YouTube viewers worldwide as of May 2019 (in billions)Global logged-in YouTube viewers per month 2017-2019
- Number of YouTube users worldwide from 2016 to 2021 (in billions)Global number of YouTube viewers 2016-2021
- Annual growth of YouTube users worldwide from 2016 to 2021Global YouTube user growth 2016-2021
- Number of YouTube viewers in the United States from 2018 to 2022 (in millions)YouTube viewers in the United States 2018-2022
- Percentage of U.S. internet users who use YouTube as of January 2018, by age groupYouTube usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by genderYouTube usage reach in the United States 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)YouTube usage reach in the United States 2018, by household income
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanityYouTube usage reach in the United States 2018, by urbanity
- Channels and creators
The most important statistics
- Most viewed YouTube channels worldwide as of June 2019, by monthly views (in billions)YouTube: most viewed channels 2019
- Most viewed YouTube channel owners of all time as of June 2019, by views (in billions)All-time most viewed YouTube channel owners 2019
- Most popular YouTube channels as of June 2019, ranked by number of subscribers (in millions)YouTube: most subscribed channels 2019
- Most popular YouTube gaming channels as of April 2019, ranked by number of subscribers (in millions)YouTube: most subscribed gaming channels 2019
- Most popular YouTube beauty and style channels as of April 2019, ranked by number of subscribers (in millions)YouTube: most subscribed beauty content creators 2019
- Most popular YouTube partner channels in the United States in March 2019, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2019, ranked by viewers
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)Highest-paid YouTube stars 2018
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)PewDiePie annual revenue 2013-2016
- Music
The most important statistics
- Weekly YouTube music usage among the population in the United States from 2014 to 2019Weekly YouTube music usage among U.S. population 2014-2019
- Share of worldwide users who have accessed YouTube to listen to music as of 2017, by countryGlobal YouTube usage for music consumption 2017, by country
- Weekly active user penetration of YouTube for music videos in selected countries worldwide from 4th quarter 2016 to 4th quarter 2017YouTube's global weekly active user penetration for music 2017
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrenceU.S. users who use YouTube to watch or listen to music 2017, by occurrence
- Do you use a shared account / family account for YouTube Music?YouTube Music account type in the U.S. 2018
- What made you choose YouTube Music over other competitors?Drivers for YouTube Music usage in the U.S. 2018
- Content
The most important statistics
- Distribution of total YouTube video views worldwide as of December 2018, by categoryMost popular YouTube content categories 2018, by views
- Distribution of total YouTube video content worldwide as of December 2018, by categoryMost popular YouTube content categories 2018, by uploads
- Most popular YouTube videos based on total global views as of June 2019 (in billions)Most viewed YouTube videos of all time 2019
- Average YouTube video length as of December 2018, by category (in minutes)Average YouTube video length 2018, by category
- Fastest viral videos as of April 2019, based on number of views in 24 hours after upload (in millions)Fastest viral videos based on number of views in 24 hours as of 2019
- Fastest viral videos to reach 100 million YouTube streams as of May 2019 (in days)Fastest viral videos based on days needed to reach 100 million views 2019
- Fastest viral videos to reach 1 billion YouTube streams as of April 2019 (in days)Fastest viral videos based on days needed to reach 1 billion views 2019
- Average number of days for songs to reach one billion view on YouTube from 2010 to 2017, by year of releaseYouTube average time for 1 billion music video views 2010-2017
- Marketing and advertising
The most important statistics
- Worldwide net advertising revenues of YouTube from 2016 to 2020 (in billion U.S. dollars)Global YouTube net advertising revenues 2016-2020
- Net advertising revenues of YouTube in the United States from 2016 to 2020 (in billion U.S. dollars)U.S. YouTube net advertising revenues 2016-2020
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Most popular YouTube brand channels as of July 2019, ranked by total number of video views (in billions)YouTube: most popular brand channels 2019, by total number of video views
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2019Future use of social media among marketers worldwide by platform 2019
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by sourceGlobal e-commerce social traffic and GMV H1 2018, by source
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018Most influential digital channels on purchasing decisions in the U.S. 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- YouTube: share of total U.S. video ad revenues 2015-2018
- YouTube: revenues worldwide 2016-2018
- Italy: viewability rate of video advertising 2018 , by platform
- Newspaper website advertising: ad share of videos in the UK 2012-2013
- Italy: monthly net mobile advertising revenue Jan 2016-Dec 2016
- Digital video advertising spending in the U.S. 2014-2020, by device
- Digital advertising spending in the United Kingdom (UK) H1 2018, by format
- Attitudes towards ads in online video clips in Finland 2018
- Digital video ad recall in the U.S. 2016
- Display advertising video complete rate in the United Kingdom (UK) 2010-2014
- Attitudes towards ads in online video clips in Norway 2018
- Digital video ad satisfaction in the U.S. 2016, by ad length
- In-stream video ad formats used by publishers in Europe 2017, by device
- Attitudes towards ads in online video clips in Sweden 2018
- Italy: monthly net tablet advertising revenue Jan 2016-Dec 2016
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Attitudes towards ads in online video clips in Denmark 2018
- In-stream video ad formats used by agencies in Europe 2017, by device
- Viewability rate of desktop video ads in Europe H1 2018, by country
Studies
- YouTube
- Mobile video market in the United Kingdom (UK)
- YouTube in the Netherlands
- Online video in the United Kingdom (UK)
- Mobile video in the United States
- Online video in the United States
- Many Turn to YouTube for Children’s Content, News, How-To Lessons
- State of Digital Video
- Online Video in Canada 2015
- Q2 2018 State of Online Video Report
- Online video market in China
- IAB 2018 Video Landscape Report
- Gaming video content worldwide
- Digital music in Finland
- Online Video 2013
Statistics on "YouTube"
- Leading online video platforms in the United States in November 2018, based on reach
- Most popular online video properties in the United States as of March 2019, ranked by unique viewers (in millions)
- Leading music and audio apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)
- Leading music apps in the Apple App Store worldwide in June 2019, by number of downloads
- Leading music apps in the Apple App Store in the United States in June 2019, by number of downloads
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading entertainment apps in the Apple App Store in the United States in June 2019, by revenue (in million U.S. dollars)
- Leading music apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading music apps in the Apple App Store in the United States in June 2019, by revenue (in million U.S. dollars)
- U.S. customer satisfaction with social media sites in 2018 (index score)
- Number of monthly logged-in YouTube viewers worldwide as of May 2019 (in billions)
- Number of YouTube users worldwide from 2016 to 2021 (in billions)
- Annual growth of YouTube users worldwide from 2016 to 2021
- Number of YouTube viewers in the United States from 2018 to 2022 (in millions)
- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanity
- How often do you use YouTube?
- What do you use YouTube for?
- Distribution of YouTube video views in the United States as of 1st quarter 2018, by platform
- Do you have any favorite YouTube channels that you watch regularly?
- Mobile apps where internet users in the United States have increased their usage as of May 2018, by age group
- Frequency of encountering false, untrue or dangerous video content on YouTube according to users in the United States as of June 2018
- Share of U.S. parents with children age 11 or younger who say they let their child watch videos on YouTube as of June 2018
- YouTube's level of importance regarding selected activities according to YouTube users in the United States as of June 2018
- Most viewed YouTube channels worldwide as of June 2019, by monthly views (in billions)
- Most viewed YouTube channel owners of all time as of June 2019, by views (in billions)
- Most popular YouTube channels as of June 2019, ranked by number of subscribers (in millions)
- Most popular YouTube gaming channels as of April 2019, ranked by number of subscribers (in millions)
- Most popular YouTube beauty and style channels as of April 2019, ranked by number of subscribers (in millions)
- Most popular YouTube partner channels in the United States in March 2019, ranked by unique viewers (in millions)
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)
- Weekly YouTube music usage among the population in the United States from 2014 to 2019
- Share of worldwide users who have accessed YouTube to listen to music as of 2017, by country
- Weekly active user penetration of YouTube for music videos in selected countries worldwide from 4th quarter 2016 to 4th quarter 2017
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrence
- Do you use a shared account / family account for YouTube Music?
- What made you choose YouTube Music over other competitors?
- Distribution of total YouTube video views worldwide as of December 2018, by category
- Distribution of total YouTube video content worldwide as of December 2018, by category
- Most popular YouTube videos based on total global views as of June 2019 (in billions)
- Average YouTube video length as of December 2018, by category (in minutes)
- Fastest viral videos as of April 2019, based on number of views in 24 hours after upload (in millions)
- Fastest viral videos to reach 100 million YouTube streams as of May 2019 (in days)
- Fastest viral videos to reach 1 billion YouTube streams as of April 2019 (in days)
- Average number of days for songs to reach one billion view on YouTube from 2010 to 2017, by year of release
- Revenue of leading platforms for viewing gaming video content worldwide in 2018 (in billion U.S. dollars)
- Distribution of YouTube news consumers in the United States as of August 2018, by age
- Share of adults with a YouTube Live TV subscription in the United States as of January 2019
- Share of adults with a YouTube Live TV subscription in the United States as of January 2019, by age group
- Worldwide net advertising revenues of YouTube from 2016 to 2020 (in billion U.S. dollars)
- Net advertising revenues of YouTube in the United States from 2016 to 2020 (in billion U.S. dollars)
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Most popular YouTube brand channels as of July 2019, ranked by total number of video views (in billions)
- Leading social media platforms used by marketers worldwide as of January 2019
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2019
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Video advertising revenue market share of YouTube in the United States from 2015 to 2018
- Worldwide gross revenue of YouTube in 2016 and 2018 (in billion U.S. dollars)
- Viewability benchmark of video advertising in Italy in 2018, by platform
- Share of videos on newspaper websites that were advertisements in the United Kingdom (UK) in December 2012 and May 2013*
- Monthly Net revenue from mobile advertising in Italy in from January 2016 to December 2016 (in 1,000 euro)
- Digital video advertising spending in the United States from 2014 to 2020, by device (in billion U.S. dollars)
- Digital advertising spending in the United Kingdom (UK) in the 1st half of 2018, by format (in billion GBP)
- Attitudes towards ads in online video clips in Finland in 2018
- Digital video ad recall in the United States as of March 2016, by ad length
- Display advertising video complete rate monthly in the United Kingdom (UK) from October 2010 to April 2014
- Attitudes towards ads in online video clips in Norway in 2018
- Digital video ad enjoyment and quality in the United States as of March 2016, by ad length
- In-stream video advertising formats used by publishers in Europe in 2017, by device
- Attitudes towards ads in online video clips in Sweden in 2018
- Monthly net revenue from tablet advertising in Italy in from January 2016 to December 2016 (in 1,000 euro)
- Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP)
- Attitudes towards ads in online video clips in Denmark in 2018
- In-stream video advertising formats used by agencies in Europe in 2017, by device
- Viewability rate of desktop video advertising in selected European countries in the 1st half of 2018
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