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U.S. views on social using user data to display political ads 2020, by PID

A study from 2020 on the political advertising on social media in the United States revealed that 78 percent of Republican or Lean Republican respondents stated that it was not very or not at all acceptable for social media companies to use data about their users' online activities to display ads from political campaigns to them. The same was true for 76 percent of Democrats and Lean Democrats. In total, 77 percent of surveyed adults i the U.S. were against social media targeting users with political ads based on their usage data.

Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by party identification

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Source

Release date

September 2020

Region

United States

Survey time period

September 8 to 13, 2020

Number of respondents

10,093 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Those who did not give an answer are not shown.

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Statistics on "Political advertising in the U.S."

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