Perception of advertising on social media in Sweden in 2017, by platform

Published by Statista Research Department, Jan 5, 2023
This statistic shows the survey on perception of advertising on social media in Sweden in 2017, by platform. During the survey period, Facebook was the most accepted social media platform to see advertisement on, followed by YouTube and Instagram.

On which of the following social media platform would you be okay with seeing advertising?

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Source

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Release date

August 2017

Region

Sweden

Survey time period

May 4, 2017 to May 10, 2017

Number of respondents

1,045 respondents

Age group

18-79 years

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "I vilken av följande sociala medier-plattform skulle du vara okej med att mötas av reklam?"

Multiple answers were possible.

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Overview

8

Social media platform usage

5

Social media activities

5

Social media behavior

8

Facebook

8

Instagram

8

TikTok

8

Influencers

8

Marketing and advertising

5

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14

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