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Share of online use if free services and apps were to be paid for in the U.S. 2020

If you had to pay several hundred dollars a year or more for the online content and services and mobile apps you currently get for free, how would that change your behavior?

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Source

Release date

October 2020

Region

United States

Survey time period

September 16 to 17, 2020

Number of respondents

1,080 respondents

Age group

18 years and older

Supplementary notes

Original question: If you had to pay several hundred dollars a year or more for the online content and services and mobile apps you currently get for free, how would that change your behavior?

"Respondents were asked to estimate how much people would have to pay for 19 different types of online services and content, ranging from e-mail to video, maps, sports, and weather if they were offered only on a subscription basis rather than for free with ads. The total estimated cost of those services, assigned by survey respondents, was $116.99/month or $1,403.88/year."

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