As of September 2020, 71.8 percent of Americans reported that if they had to pay several hundred dollars a year or more to use online content, services, and mobile apps that were currently free, the would reduce their internet usage a great deal. In comparison, only 1.5 percent of Americans said they would increase their usage a great deal. Respondents estimated ad-supported online content and services to be worth around 1,400 U.S. dollars annually.
If you had to pay several hundred dollars a year or more for the online content and services and mobile apps you currently get for free, how would that change your behavior?
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic Internet users in South Korea 1999-2022
- Basic Statistic Internet usage rate in South Korea 2000-2022
- Basic Statistic South Korea: internet penetration 2015-2022, by age group
- Basic Statistic Internet penetration rate worldwide 2024, by region
- Premium Statistic Internet usage reach in Denmark 2020-2029
- Premium Statistic Puerto Rico: main internet browsers 2024, by market share
- Premium Statistic Dominican Republic: main internet browsers 2024, by market share
- Premium Statistic Bolivia: main internet browsers 2024, by market share
- Basic Statistic Internet penetration in the United Kingdom (UK) 2002-2024
- Basic Statistic Canada: internet penetration 2015-2024
About the region
10
- Premium Statistic Share of U.S. mobile website traffic 2015-2023
- Premium Statistic Share of U.S. consumers who listen to audio podcasts 2006-2022
- Premium Statistic U.S. weekly time spent on online video 2018, by age
- Premium Statistic U.S. weekly time spent on smartphone video 2018, by age group
- Premium Statistic U.S. weekly time spent on smartphone video 2018, by ethnicity
- Basic Statistic Number of U.S. online users 2015-2021, by device
- Premium Statistic Affluent American households: search engines most often used 2022
- Premium Statistic American households: online activities in the past 30 days 2022
- Premium Statistic American households: online purchases 2022, by income
- Premium Statistic Internet users who visited YouTube in the U.S. 2022, by age
Selected statistics
2
Other regions
10
- Premium Statistic Ranking of online news brands in Denmark 2023, by weekly reach
- Basic Statistic Average daily internet consumption in Western Europe 2011-2021, by device
- Basic Statistic Levels of security of personal identities online in Sweden 2018
- Premium Statistic Average daily internet consumption in Central and Eastern Europe 2011-2021, by device
- Premium Statistic Frequency of posting video content on TikTok in Poland 2022
- Premium Statistic Accessing the internet "on the go" in Great Britain 2019, by device and demographic
- Basic Statistic Leading online activities in Canada March 2023
- Basic Statistic Leading new Google search terms worldwide YTD 2020
- Premium Statistic Individuals regularly accessing the internet in Bulgaria 2004-2020, by employment
- Premium Statistic Mobile internet user penetration in Turkey 2020-2029
Related statistics
10
- Basic Statistic Levels of concern among users for frauds in online services in Sweden 2018
- Basic Statistic Italy: digital population January 2024
- Premium Statistic Average daily media use time in the United Kingdom (UK) 2023
- Basic Statistic Global age distribution of internet users 2022, by country income level
- Basic Statistic Canada leading online access devices 2017-2022
- Premium Statistic Trust in the internet in Europe 2021, by country
- Premium Statistic Internet banking usage in Denmark 2023, by age group
- Premium Statistic Regular internet usage in Latvia 2004-2022, by gender
- Basic Statistic Quebec internet usage frequency 2016-2021
- Basic Statistic Quebec internet usage frequency 2021, by age group
Further related statistics
10
- Mobile internet use via laptops in Great Britain 2019, by demographic
- Households with internet access in GB from 2014 to 2020, by household composition
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Social network profile creation in the UK 2010-2020, by socio-economic group
- E-mail messaging penetration in Great Britain 2007-2020
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Podcast consumption on mobile in the U.S. 2017
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Purchasing medicine and supplements online in Great Britain 2011-2020
- Daily internet use penetration in Great Britain 2006-2020
Further Content: You might find this interesting as well
Statistics
- Mobile internet use via laptops in Great Britain 2019, by demographic
- Households with internet access in GB from 2014 to 2020, by household composition
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Social network profile creation in the UK 2010-2020, by socio-economic group
- E-mail messaging penetration in Great Britain 2007-2020
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Podcast consumption on mobile in the U.S. 2017
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Purchasing medicine and supplements online in Great Britain 2011-2020
- Daily internet use penetration in Great Britain 2006-2020
Portada. (October 5, 2020). If you had to pay several hundred dollars a year or more for the online content and services and mobile apps you currently get for free, how would that change your behavior? [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1178679/online-usage-usa-apps-free-require-yearly-payment/
Portada. "If you had to pay several hundred dollars a year or more for the online content and services and mobile apps you currently get for free, how would that change your behavior?." Chart. October 5, 2020. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1178679/online-usage-usa-apps-free-require-yearly-payment/
Portada. (2020). If you had to pay several hundred dollars a year or more for the online content and services and mobile apps you currently get for free, how would that change your behavior?. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1178679/online-usage-usa-apps-free-require-yearly-payment/
Portada. "If You Had to Pay Several Hundred Dollars a Year or More for The Online Content and Services and Mobile Apps You Currently Get for Free, How Would That Change Your Behavior?." Statista, Statista Inc., 5 Oct 2020, https://www.statista.com/statistics/1178679/online-usage-usa-apps-free-require-yearly-payment/
Portada, If you had to pay several hundred dollars a year or more for the online content and services and mobile apps you currently get for free, how would that change your behavior? Statista, https://www.statista.com/statistics/1178679/online-usage-usa-apps-free-require-yearly-payment/ (last visited March 28, 2024)
If you had to pay several hundred dollars a year or more for the online content and services and mobile apps you currently get for free, how would that change your behavior? [Graph], Portada, October 5, 2020. [Online]. Available: https://www.statista.com/statistics/1178679/online-usage-usa-apps-free-require-yearly-payment/