Online traffic change during winter sales in France 2021, by category

Published by
Stephanie Chevalier,
Jul 8, 2022
Interest in the home and appliances category was evident during the 2021 version of the winter sales in France, with a 45 percent growth in web traffic compared to the previous year's edition. Meanwhile, the increase in web visits in the equipment and entertainment category was 32 percent.

Change in web visits to e-commerce sites during winter sales in France in 2021, by category

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Source

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Release date

March 2021

Region

France

Survey time period

2021 and 2020*

Supplementary notes

* Average change from January 20 to March 2, 2021 (6 weeks of sales) vs. January 8 to February 4, 2020 (4 weeks of sales).

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