Shopping channels consumers planned to use on Black Friday in France 2021, by age

Published by

Stephanie Chevalier,

Mar 15, 2023

According to a survey conducted in France in 2021, more than nine out of ten consumers aged 18-24 planned to use e-commerce for their Black Friday shopping that year. Among consumers 65 and older, the majority intended to use a hybrid approach, with almost 60 percent saying they planned to shop online and in-store.

Distribution of consumers planning to shop on Black Friday in France in 2021, by age group and purchase channel

Characteristic	Online only	Online and in-store	In-store only
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Release date

November 2021

More information

Region

France

Survey time period

November 3 and 4, 2021

Number of respondents

431*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Among those who planned to shop on Black Friday, that is 42 percent from a sample of 1,027 people.

To the question: "Où réaliserez-vous vos achats pour le Black Friday ?" ("Where will you shop for Black Friday?")

Missing percentage points to 100 percent are probably due to rounding.

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