Online sales evolution during French days and Black Friday sales in France 2019-2020

This edition of the French Days, online as well as offline shopping sales have not brought the improvement hoped for by the major players in French e-commerce. The postponement of the summer sales which ended on August 11 did not help, as daily online sales during the French Days of autumn 2020 were only six percent higher than the average of those made in the month of before. Its summer edition was slightly higher, with a 12 percent increase. Compared to the week of Black Friday / Cyber ​​Monday in 2019, the online sales were almost three times higher than those made during the previous 30 days (+ 167 percent).

Evolution of major online shopping sales periods such as the French days, Black Friday and Cyber Monday in France in 2019 and 2020

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Release date

October 2020



Survey time period

2019; 2020*

Supplementary notes

* The source adds the following information: "The French days during Spring (29 April 2020 to 4 May 2020) and Autumn (September 25 to 29, 2020) were compared to the previous 30 days of online sale activity.
The French Days analysis does not take into account sales made on September 28 and 29, 2020.
The Black Friday and Cyber Monday sales in November 2019 were also compared to the sales activity of the previous 30 days before the online sale".

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