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Awareness of Black Friday & Cyber Monday in selected European countries 2020

In 2020, virtually all consumers in European countries, such as Spain, Germany, and Sweden, knew of Black Friday, i.e, overall awareness of the shopping event was extremely high on the continent. While the related Cyber Monday was also well-known among consumers, it was still not as famous as Black Friday across most countries.

Does the term "Black Friday" or "Cyber Monday" mean anything to you?

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Source

In cooperation with
Simon-Kucher & Partners
Release date

November 2020

Region

Europe

Survey time period

October 2020

Number of respondents

11,332*

Method of interview

Online survey

Supplementary notes

*This figure represents the global number of respondents across the 14 participating countries.

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