Number of online retailer visits during Black Friday and Cyber Week in the UK in 2018

During Black Friday and Cyber Week in 2018, department stores attracted the highest number of visits to their websites at 79.3 million on Black Friday. Throughout the entire Cyber Week 2018, which started on November 19 and lasted until Cyber Week on November 26, this number reached 486.1 million. Another category popular with online visitors was apparel and accessories, which had 37.9 million visits on Black Friday and over 200 million visits during the entire Cyber Week in 2018.

Number of retailer website visits during Black Friday and Cyber Week 2018 in the United Kingdom (UK), by retailer category

Black FridayCyber Week
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Release date

November 2018


United Kingdom

Survey time period


Supplementary notes

Black Friday 2018 was on November 23.

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Statistics on "Black Friday in the UK"

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