This statistic gives information on the digital buyer penetration in Asia Pacific from 2014 to 2019. In 2015, 51.4 percent of internet users in the Asia Pacific region had purchased products online. In 2018, this figure is expected to grow to 60 percent.
Digital buyer penetration in Asia Pacific from 2014 to 2019
Characteristic
Share of internet users
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* Forecast. Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.
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eMarketer. (February 24, 2016). Digital buyer penetration in Asia Pacific from 2014 to 2019 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/257494/digital-buyer-penetration-asia-pacific/
eMarketer. "Digital buyer penetration in Asia Pacific from 2014 to 2019." Chart. February 24, 2016. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/257494/digital-buyer-penetration-asia-pacific/
eMarketer. (2016). Digital buyer penetration in Asia Pacific from 2014 to 2019. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/257494/digital-buyer-penetration-asia-pacific/
eMarketer. "Digital Buyer Penetration in Asia Pacific from 2014 to 2019." Statista, Statista Inc., 24 Feb 2016, https://www.statista.com/statistics/257494/digital-buyer-penetration-asia-pacific/
eMarketer, Digital buyer penetration in Asia Pacific from 2014 to 2019 Statista, https://www.statista.com/statistics/257494/digital-buyer-penetration-asia-pacific/ (last visited September 01, 2024)
Digital buyer penetration in Asia Pacific from 2014 to 2019 [Graph], eMarketer, February 24, 2016. [Online]. Available: https://www.statista.com/statistics/257494/digital-buyer-penetration-asia-pacific/