Asia Pacific: digital buyer distribution 2013-2018, by country

This statistic gives information on the digital buyer distribution in Asia Pacific from 2013 to 2018, sorted by country. In 2013, China accounted for 58.5 percent of digital buyers in the region. This share is projected to increase to 63.2 percent in 2018. During the same period of time, Japan's share is expected to shrink from 15 to 9.4 percent of digital buyers.

Digital buyer distribution in Asia Pacific from 2013 to 2018, by country

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Source

Release date

July 2014

Region

APAC

Survey time period

2013 to 2014

Age group

14 years and older

Supplementary notes

* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases. China data excludes Hong Kong. Values may not add up to 100 percent due to rounding.

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