According to a report from McKinsey, tier three cities had the largest share of e-commerce users among all city types in China in 2020, amounting to 25 percent before COVID-19 and increasing to 29 percent during the COVID-19 crisis. The share of e-commerce users shifted from tier two cities and above to tier three cities and below during the novel coronavirus (COVID-19) outbreak.
Share of e-commerce users before and during COVID-19 crisis in China as of February 2020, by city tier
Characteristic
Tier 1 cities
New tier 1 cities
Tier 2 cities
Tier 3 cities
Tier 4 cities
Tier 5 cities and below
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McKinsey & Company. (November 9, 2020). Share of e-commerce users before and during COVID-19 crisis in China as of February 2020, by city tier [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1191990/china-e-commerce-user-share-before-and-during-covid-19-by-city-tier/
McKinsey & Company. "Share of e-commerce users before and during COVID-19 crisis in China as of February 2020, by city tier." Chart. November 9, 2020. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1191990/china-e-commerce-user-share-before-and-during-covid-19-by-city-tier/
McKinsey & Company. (2020). Share of e-commerce users before and during COVID-19 crisis in China as of February 2020, by city tier. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1191990/china-e-commerce-user-share-before-and-during-covid-19-by-city-tier/
McKinsey & Company. "Share of E-commerce Users before and during Covid-19 Crisis in China as of February 2020, by City Tier." Statista, Statista Inc., 9 Nov 2020, https://www.statista.com/statistics/1191990/china-e-commerce-user-share-before-and-during-covid-19-by-city-tier/
McKinsey & Company, Share of e-commerce users before and during COVID-19 crisis in China as of February 2020, by city tier Statista, https://www.statista.com/statistics/1191990/china-e-commerce-user-share-before-and-during-covid-19-by-city-tier/ (last visited September 09, 2024)
Share of e-commerce users before and during COVID-19 crisis in China as of February 2020, by city tier [Graph], McKinsey & Company, November 9, 2020. [Online]. Available: https://www.statista.com/statistics/1191990/china-e-commerce-user-share-before-and-during-covid-19-by-city-tier/
