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Share of e-commerce users before and during COVID-19 in China 2020, by city tier

Published by Yihan Ma, Dec 14, 2020
According to a report from McKinsey, tier three cities had the largest share of e-commerce users among all city types in China in 2020, amounting to 25 percent before COVID-19 and increasing to 29 percent during the COVID-19 crisis. The share of e-commerce users shifted from tier two cities and above to tier three cities and below during the novel coronavirus (COVID-19) outbreak.

Share of e-commerce users before and during COVID-19 crisis in China as of February 2020, by city tier

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Sources

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In cooperation with
McKinsey
Release date

November 2020

Region

China

Survey time period

January 14 to February 16, 2020

Supplementary notes

Before COVID-19: date of survey from Jan 14 to 31, 2020.
During COVID-19: date of survey from Feb 3 to 16, 2020.

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