Type of data that would replace third-party cookies in the U.S. 2020

Published by Valentina Dencheva, Jan 6, 2023
During a 2020 survey carried out among senior marketing and publishing executives from small to mid-sized enterprises from the United States, 28.5 percent of respondents stated they believed email addresses would replace third-party cookies as a consumer identifier; 8.5 percent believed the cookies would be replaced by phone numbers.

Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020

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Release date

February 2021

Region

United States

Survey time period

Q4 2020

Number of respondents

200 respondents

Special properties

among senior marketing and publishing executives from small to mid-sized enterprises

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Overview

6

Marketer perspective

6

Programmatic

7

Cookies

7

Customer data platforms (CDPs)

8

Customer perception

7

Further related statistics

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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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