During a 2020 survey carried out among senior marketing and publishing executives from small to mid-sized enterprises from the United States, 28.5 percent of respondents stated they believed email addresses would replace third-party cookies as a consumer identifier; 8.5 percent believed the cookies would be replaced by phone numbers.
Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
LiveIntent. (February 18, 2021). Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020 [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/
LiveIntent. "Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020." Chart. February 18, 2021. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/
LiveIntent. (2021). Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020. Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/
LiveIntent. "Type of Data That Would Replace Third-party Cookies According to Marketers and Publishers from The United States as of 4th Quarter 2020." Statista, Statista Inc., 18 Feb 2021, https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/
LiveIntent, Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020 Statista, https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/ (last visited December 07, 2024)
Type of data that would replace third-party cookies according to marketers and publishers from the United States as of 4th quarter 2020 [Graph], LiveIntent, February 18, 2021. [Online]. Available: https://www.statista.com/statistics/1222339/data-replace-third-party-cookies-usa/