In 2022, advertisers in the United States were projected to spend more than 127 billion U.S. dollars on programmatic digital display advertising. By 2024, expenditures are expected to increase to over 168 billion U.S. dollars.
Programmatic digital video ads
A programmatic advertising platform is used to identify online users and consumers quickly and effectively. Such a platform gives buyers and sellers more information to form strategies around. Expenditures on programmatically traded digital video ads in the United States have also been growing steadily over the past few years, with spending on this type of advertising being projected to reach around 40 billion U.S. dollars in 2021.
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Insider Intelligence. (February 28, 2023). Programmatic digital display advertising spending in the United States from 2018 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/
Insider Intelligence. "Programmatic digital display advertising spending in the United States from 2018 to 2024 (in billion U.S. dollars)." Chart. February 28, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/
Insider Intelligence. (2023). Programmatic digital display advertising spending in the United States from 2018 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/
Insider Intelligence. "Programmatic Digital Display Advertising Spending in The United States from 2018 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/
Insider Intelligence, Programmatic digital display advertising spending in the United States from 2018 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/ (last visited October 31, 2024)
Programmatic digital display advertising spending in the United States from 2018 to 2024 (in billion U.S. dollars) [Graph], Insider Intelligence, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/278727/programmatic-display-ad-spend-in-the-us/