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Programmatic display ad spending in the U.S. 2013-2022

In 2019, advertisers in the United States spent nearly 60 million U.S. dollars on programmatic digital display advertising. By 2022, expenditures are expected to increase to nearly 95 million U.S. dollars.

Programmatic digital video ads

A programmatic advertising platform is used to identify online users and consumers quickly and effectively. Such a platform gives buyers and sellers more information to form strategies around. Expenditures on programmatically traded digital video ads in the United States have also been growing steadily over the past few years, reaching nearly 24 billion U.S. dollars in 2018. Spending on this type of advertising is projected to reach about 40 billion U.S. dollars in 2021.

Digital ad fraud

Digital advertising fraud is expected to increase significantly over the coming years. Between 2018 and 2022, costs relating to digital ad fraud were projected to double, reaching roughly 44 billion U.S. dollars worldwide by the end of 2022. In the second quarter of 2019, about 39 percent of ad impressions served programmatically in India were fraudulent, making it the country with the highest ad fraud rate in the world during that period. During the same quarter, the United States had an ad fraud rate of 19 percent.

Programmatic digital display advertising spending in the United States from 2013 to 2022

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Source

Release date

August 2020

Region

United States

Survey time period

2013 to 2019

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets, and other internet-connected devices

Supplementary notes

* Forecast.
Figures prior to 2019 come from previous reporting.

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Statistics on "Programmatic advertising"

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