In 2018, digital advertising expenditure in Mexico amounted to 33.6 billion Mexican pesos. up from 25.5 billion a year earlier. That signifies an annual growth rate of 32 percent. Internet advertising made approximately a quarter of the total ad spend in Mexico in 2018.
Digital advertising expenditure in Mexico from 2014 to 2018
(in billion Mexican pesos)
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IAB México. (July 18, 2019). Digital advertising expenditure in Mexico from 2014 to 2018 (in billion Mexican pesos) [Graph]. In Statista. Retrieved July 10, 2020, from https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/
IAB México. "Digital advertising expenditure in Mexico from 2014 to 2018 (in billion Mexican pesos)." Chart. July 18, 2019. Statista. Accessed July 10, 2020. https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/
IAB México. (2019). Digital advertising expenditure in Mexico from 2014 to 2018 (in billion Mexican pesos). Statista. Statista Inc.. Accessed: July 10, 2020. https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/
IAB México. "Digital Advertising Expenditure in Mexico from 2014 to 2018 (in Billion Mexican Pesos)." Statista, Statista Inc., 18 Jul 2019, https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/
IAB México, Digital advertising expenditure in Mexico from 2014 to 2018 (in billion Mexican pesos) Statista, https://www.statista.com/statistics/387309/digital-advertising-expenditures-mexico/ (last visited July 10, 2020)
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