global programmatic spending stood at 418 billion in 2021.
In Mexico, programmatically bought ads attracted a spending of 2.61 billion U.S. dollars in 2021. By 2026, the expenditure is expected to increase to 4.82 billion. To compare, Programmatic advertising spending in Mexico from 2017 to 2026 (in billion U.S. dollars)
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Statista. (May 27, 2022). Programmatic advertising spending in Mexico from 2017 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1214268/programmatic-ad-spend-mexico/
Statista. "Programmatic advertising spending in Mexico from 2017 to 2026 (in billion U.S. dollars)." Chart. May 27, 2022. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1214268/programmatic-ad-spend-mexico/
Statista. (2022). Programmatic advertising spending in Mexico from 2017 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1214268/programmatic-ad-spend-mexico/
Statista. "Programmatic Advertising Spending in Mexico from 2017 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 May 2022, https://www.statista.com/statistics/1214268/programmatic-ad-spend-mexico/
Statista, Programmatic advertising spending in Mexico from 2017 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1214268/programmatic-ad-spend-mexico/ (last visited June 27, 2022)