Main reasons to further invest in e-commerce in the U.S. 2020

Published by Daniela Coppola, Jul 7, 2021
In 2020, a survey found out why U.S. manufacturers were choosing to invest even more in B2B e-commerce. Most pointed out that the reason behind their choice was to improve customer experience, with a 38 percent share of total answers. A close second reason was to grow revenue which scored 33 percent, while 29 percent of the answers were motivated by the need to replace existing e-commerce solutions.

Main reasons to further invest in B2B e-commerce according to manufacturers in the U.S. in 2020

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Source

In cooperation with
Sana
Release date

March 2021

Region

United States

Survey time period

Q4 2020

Number of respondents

802 respondents

Special properties

manufacturers

Supplementary notes

The source chose manufacturers from various industries.

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