Nike (94%), adidas (94%) and Puma (93%) are the top three leading sportswear brands in the U.S., based on brand awareness. Each one of these sportswear manufacturers is recognized by over 90 percent of internet respondents. With exactly 90 percent brand awareness, Reebok and just under 90 percent, Champion (88%) are following in fourth and fifth place.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading sportswear brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 28, 2023). Leading sportswear brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/
Statista. "Leading sportswear brands ranked by brand awareness in the United States in 2023." Chart. November 28, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/
Statista. (2023). Leading sportswear brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/
Statista. "Leading Sportswear Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/
Statista, Leading sportswear brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/ (last visited September 01, 2024)
Leading sportswear brands ranked by brand awareness in the United States in 2023 [Graph], Statista, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/