podcast advertising brought in roughly 842 million U.S. dollars in the U.S. that year.
In 2020, 56 percent of podcast advertising revenue generated in the United States came from host-read ads. This was the leading ad type, followed by announcer-read/pre-produced ads, with 35 percent and supplied ads with nine percent. In total, Distribution of podcast advertising revenue in the United States in 2019 and 2020, by ad type
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Inside Radio. (May 12, 2021). Distribution of podcast advertising revenue in the United States in 2019 and 2020, by ad type [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
Inside Radio. "Distribution of podcast advertising revenue in the United States in 2019 and 2020, by ad type." Chart. May 12, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
Inside Radio. (2021). Distribution of podcast advertising revenue in the United States in 2019 and 2020, by ad type. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
Inside Radio. "Distribution of Podcast Advertising Revenue in The United States in 2019 and 2020, by Ad Type." Statista, Statista Inc., 12 May 2021, https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
Inside Radio, Distribution of podcast advertising revenue in the United States in 2019 and 2020, by ad type Statista, https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/ (last visited June 25, 2022)