podcast advertising brought in roughly 1.5 billion U.S. dollars in the U.S. that year.
In 2021, 55 percent of the podcast advertising revenue generated in the United States came from host-read ads. This was the leading ad type, followed by announcer-read/pre-produced ads, with 40 percent. In total, Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type
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IAB (U.S.). (May 9, 2022). Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type [Graph]. In Statista. Retrieved June 04, 2023, from https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type." Chart. May 9, 2022. Statista. Accessed June 04, 2023. https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.). (2022). Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type. Statista. Statista Inc.. Accessed: June 04, 2023. https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States from 2019 to 2021, by Ad Type." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/
IAB (U.S.), Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type Statista, https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/ (last visited June 04, 2023)
Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type [Graph], IAB (U.S.), May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1238595/us-podcast-advertising-revenue-type/