Podcast ad revenue in the U.S. 2019-2021, by ad type

Published by Michele Majidi, May 4, 2023
In 2021, 55 percent of the podcast advertising revenue generated in the United States came from host-read ads. This was the leading ad type, followed by announcer-read/pre-produced ads, with 40 percent. In total, podcast advertising brought in roughly 1.5 billion U.S. dollars in the U.S. that year.

Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2022

Region

United States

Survey time period

2019 to 2021

Special properties

among companies that generate revenue on podcast platforms

Supplementary notes

* Client/brand or agency produced.

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Overview

8

Marketer usage and insights

6

Leading players

5

Consumer insights

6

Further related statistics

8

Further Content: You might find this interesting as well

Statistics

Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu