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Podcast ad revenue in the U.S. 2019-2020, by ad type

Published by Statista Research Department, May 31, 2021
In 2020, 56 percent of podcast advertising revenue generated in the United States came from host-read ads. This was the leading ad type, followed by announcer-read/pre-produced ads, with 35 percent and supplied ads with nine percent. In total, podcast advertising brought in roughly 842 million U.S. dollars in the U.S. that year.

Distribution of podcast advertising revenue in the United States in 2019 and 2020, by ad type

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Release date

May 2021

Region

United States

Survey time period

2019 and 2020

Special properties

among companies that generate revenue on podcast platforms

Supplementary notes

* client/brand or agency produced.

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Audio advertising in the U.S.Online radioDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the U.S.
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