During the first quarter of 2024, advertising time amounted to an average of 8.36 percent of a podcast episode in the United States. That comprises 6.42 percent claimed by advertisers, while the remaining 1.94 percent was claimed by ads promoting other podcasts. The ad load constituted an increase from the 5.56-percent result recorded in the first quarter of the previous year.
Podcast advertising loads in the United States from 1st quarter 2023 to 1st quarter 2024
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MarketingCharts. (May 23, 2024). Podcast advertising loads in the United States from 1st quarter 2023 to 1st quarter 2024 [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1469388/podcast-ad-loads-united-states/
MarketingCharts. "Podcast advertising loads in the United States from 1st quarter 2023 to 1st quarter 2024 ." Chart. May 23, 2024. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1469388/podcast-ad-loads-united-states/
MarketingCharts. (2024). Podcast advertising loads in the United States from 1st quarter 2023 to 1st quarter 2024 . Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1469388/podcast-ad-loads-united-states/
MarketingCharts. "Podcast Advertising Loads in The United States from 1st Quarter 2023 to 1st Quarter 2024 ." Statista, Statista Inc., 23 May 2024, https://www.statista.com/statistics/1469388/podcast-ad-loads-united-states/
MarketingCharts, Podcast advertising loads in the United States from 1st quarter 2023 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1469388/podcast-ad-loads-united-states/ (last visited December 07, 2024)
Podcast advertising loads in the United States from 1st quarter 2023 to 1st quarter 2024 [Graph], MarketingCharts, May 23, 2024. [Online]. Available: https://www.statista.com/statistics/1469388/podcast-ad-loads-united-states/