In 2020, news podcast accounted for 22 percent of podcast advertising revenue in the United States. It was the most popular genre among advertisers. Comedy and science podcast followed, with 16 and 12 percent.
Distribution of podcast advertising revenue in the United States in 2020, by podcast genre
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Mediaweek. (May 13, 2021). Distribution of podcast advertising revenue in the United States in 2020, by podcast genre [Graph]. In Statista. Retrieved July 04, 2022, from https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/
Mediaweek. "Distribution of podcast advertising revenue in the United States in 2020, by podcast genre." Chart. May 13, 2021. Statista. Accessed July 04, 2022. https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/
Mediaweek. (2021). Distribution of podcast advertising revenue in the United States in 2020, by podcast genre. Statista. Statista Inc.. Accessed: July 04, 2022. https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/
Mediaweek. "Distribution of Podcast Advertising Revenue in The United States in 2020, by Podcast Genre." Statista, Statista Inc., 13 May 2021, https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/
Mediaweek, Distribution of podcast advertising revenue in the United States in 2020, by podcast genre Statista, https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/ (last visited July 04, 2022)