In 2023, comedy podcasts accounted for 17 percent of podcast advertising revenue in the United States. It was the most popular genre among advertisers. Sports and news podcasts followed with 13 percent and 12 percent, respectively.
Distribution of podcast advertising revenue in the United States from 2021 to 2023, by podcast genre
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IAB (U.S.). (May 9, 2024). Distribution of podcast advertising revenue in the United States from 2021 to 2023, by podcast genre [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States from 2021 to 2023, by podcast genre ." Chart. May 9, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/
IAB (U.S.). (2024). Distribution of podcast advertising revenue in the United States from 2021 to 2023, by podcast genre . Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States from 2021 to 2023, by Podcast Genre ." Statista, Statista Inc., 9 May 2024, https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/
IAB (U.S.), Distribution of podcast advertising revenue in the United States from 2021 to 2023, by podcast genre Statista, https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/ (last visited October 31, 2024)
Distribution of podcast advertising revenue in the United States from 2021 to 2023, by podcast genre [Graph], IAB (U.S.), May 9, 2024. [Online]. Available: https://www.statista.com/statistics/1124145/distribution-podcast-advertising-usa-genre/