podcast advertising brought in roughly 1.5 billion U.S. dollars in the U.S. in 2021.
In 2021, 84 percent of the podcast advertising revenue generated in the United States came from dynamically inserted ads. The share increased by 17 percentage points compared to 2020. In total, Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism
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Statistics on Podcasts in the United Kingdom (UK)
Podcast industry overview
4
- Premium Statistic Podcast publishers' global unique streams and downloads 2021
- Basic Statistic Most important audio initiatives for publishers worldwide 2020
- Premium Statistic Podcast reach in the United Kingdom (UK) 2017-2026
- Premium Statistic Most popular radio programs and podcasts in the United Kingdom (UK) Q3 2022
Listener behavior
6
- Premium Statistic Podcast consumption time in the UK 2022, by activity
- Premium Statistic Podcast reach in the United Kingdom (UK) 2020, by activity
- Premium Statistic Ways to find new podcasts in the UK 2022
- Premium Statistic Reasons for podcast consumption in the UK 2022
- Premium Statistic Attitudes towards podcasts in the UK Q4 2021
- Premium Statistic Reasons for ending podcast consumption in the UK 2022
Listener demographics
8
- Premium Statistic Weekly podcast listening in the United Kingdom (UK) Q1 2020, by age
- Premium Statistic Most popular podcast genres with men in the UK 2022
- Premium Statistic Most popular podcast genres with women in the UK 2022
- Premium Statistic Most popular podcast genres with 16-24 year-olds in the UK 2022
- Premium Statistic Most popular podcast genres with 25-34 year-olds in the UK 2022
- Premium Statistic Most popular podcast genres with 35-44 year-olds in the UK 2022
- Premium Statistic Most popular podcast genres with 45-54 year-olds in the UK 2022
- Premium Statistic Most popular podcast genres with over 55s in the UK 2022
Podcasts on mobile devices
4
- Premium Statistic Audio types listened to by headphones reach in the United Kingdom (UK) 2020
- Premium Statistic Leading Google Play music & audio app Daily active users (DAU) in Great Britain 2020
- Premium Statistic Leading iPhone music apps by Daily active users (DAU) in the UK 2020
- Premium Statistic Podcast consumption in the United Kingdom (UK) 2020, by device
Digital audio advertising
4
Further related statistics
8
- Advertising revenue in New Zealand 2015-2017, by media segment
- Out-of-home ad revenue in Australia 2002-2017
- Advertisement revenue in MENA by platform 2016
- Pure play music advertising revenue in the U.S. 2013-2023
- Cable TV ad revenue in the U.S. 2010-2019
- Uruguay: advertising agencies revenue 2017-2018
- Advertising revenue growth in the U.S. 2021 compared to pre-COVID, by medium
- Facebook: global mobile advertising revenue Q3 2019
Further Content: You might find this interesting as well
Statistics
- Advertising revenue in New Zealand 2015-2017, by media segment
- Out-of-home ad revenue in Australia 2002-2017
- Advertisement revenue in MENA by platform 2016
- Pure play music advertising revenue in the U.S. 2013-2023
- Cable TV ad revenue in the U.S. 2010-2019
- Uruguay: advertising agencies revenue 2017-2018
- Advertising revenue growth in the U.S. 2021 compared to pre-COVID, by medium
- Facebook: global mobile advertising revenue Q3 2019
Inside Radio. (May 9, 2022). Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/
Inside Radio. "Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism." Chart. May 9, 2022. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/
Inside Radio. (2022). Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism. Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/
Inside Radio. "Distribution of Podcast Advertising Revenue in The United States from 2019 to 2021, by Delivery Mechanism." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/
Inside Radio, Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism Statista, https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/ (last visited March 21, 2023)
Distribution of podcast advertising revenue in the United States from 2019 to 2021, by delivery mechanism [Graph], Inside Radio, May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1238619/us-podcast-advertising-revenue-delivery-mechanism/