Between January 2020 and March 2021, "youtube" was the leading keyword by far on YouTube.com, maintaining an average monthly volume search between 151 and 185 million searches. The second-ranking "youtube to mp3" collected a maximum of 6.12 million average searches per month in the examined period, while "youtube tv" surpassed the four million searches at the end of 2020, settling around 3.35 million searches in March 2021.
Average monthly searches of leading Google keywords on YouTube worldwide between January 2020 and March 2021
(in millions)
Google keywords that triggered YouTube.com videos on search results
Supplementary notes
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
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Semrush. (August 2, 2021). Average monthly searches of leading Google keywords on YouTube worldwide between January 2020 and March 2021 (in millions) [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/1256317/monthly-searches-top-youtubecom-search-keywords/
Semrush. "Average monthly searches of leading Google keywords on YouTube worldwide between January 2020 and March 2021 (in millions)." Chart. August 2, 2021. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/1256317/monthly-searches-top-youtubecom-search-keywords/
Semrush. (2021). Average monthly searches of leading Google keywords on YouTube worldwide between January 2020 and March 2021 (in millions). Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/1256317/monthly-searches-top-youtubecom-search-keywords/
Semrush. "Average Monthly Searches of Leading Google Keywords on Youtube Worldwide between January 2020 and March 2021 (in Millions)." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256317/monthly-searches-top-youtubecom-search-keywords/
Semrush, Average monthly searches of leading Google keywords on YouTube worldwide between January 2020 and March 2021 (in millions) Statista, https://www.statista.com/statistics/1256317/monthly-searches-top-youtubecom-search-keywords/ (last visited December 06, 2024)
Average monthly searches of leading Google keywords on YouTube worldwide between January 2020 and March 2021 (in millions) [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256317/monthly-searches-top-youtubecom-search-keywords/