Top "how-to" Google keywords on YouTube.com by year-over-year growth 2021

Between January and March 2021, the fastest-growing question keyword related to YouTube.com was about being able to contact a live person from the YouTube customer service, with the question "how can I talk to somebody at YouTube" growing by more than 10 thousand percent from the same period of the prior year. The second most popular question keyword related to users not being able to access the website, with the question "what is happening with youtube" experiencing roughly 1300 percent year-over-year growth due to a platform malfunction in the end of January 2021.

Most trending "how-to" Google search keywords on YouTube worldwide between January and March 2021, by year-over-year search volume growth

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Release date

August 2021

More information

Region

Worldwide

Survey time period

January to March, 2020 and January to March, 2021

Number of respondents

1,165 "how-to" keywords

Special properties

Google keywords that triggered YouTube.com videos on search results

Supplementary notes

According to the source:"We analyzed 1,165 keywords that start with “how-to.” We chose “how-to” queries because they usually represent the educational intent and those videos people mostly find from searches. So our assumption was that search optimization should be more important for them than for other keywords."

Always according to the source: "We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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