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Fastest-growing "how-to" keywords on YouTube worldwide 2021, by y-o-y search growth

Most trending "how-to" Google search keywords on YouTube worldwide between January and March 2021, by year-over-year search volume growth

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Release date

August 2021



Survey time period

January to March, 2020 and January to March, 2021

Number of respondents

1,165 "how-to" keywords

Special properties

Google keywords that triggered videos on search results

Supplementary notes

According to the source:"We analyzed 1,165 keywords that start with “how-to.” We chose “how-to” queries because they usually represent the educational intent and those videos people mostly find from searches. So our assumption was that search optimization should be more important for them than for other keywords."

Always according to the source: "We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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