Monthly searches of leading "how-to" keywords on YouTube worldwide 2020-2021

Average monthly searches of leading "how-to" keywords on YouTube worldwide between January 2020 and March 2021

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Release date

August 2021

Region

Worldwide

Survey time period

January 2020 to March 2021

Number of respondents

1,165 "how-to" keywords

Special properties

Google keywords that triggered YouTube.com videos on search results

Supplementary notes

According to the source:"We analyzed 1,165 keywords that start with “how-to.” We chose “how-to” queries because they usually represent the educational intent and those videos people mostly find from searches. So our assumption was that search optimization should be more important for them than for other keywords."

Always according to the source: "We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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Access all statistics starting from $1,788 USD yearly *

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$149 USD $199 USD
per month, billed annually 1
25% off until Sep 30th
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