In 2022, approximately 3.6 billion Ukrainian hryvnia were spent on banner ads in Ukraine, 29 percent less than in the previous year. Furthermore, the spending on digital video nearly halved compared to 2021. The decline in all digital advertising segments was due to the impact of the Russian invasion of Ukraine. In 2023, all segments were expected to see an increase in expenditure compared to 2022.
Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia)
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All-Ukrainian Advertising Coalition. (December 2, 2022). Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia) [Graph]. In Statista. Retrieved November 29, 2023, from https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/
All-Ukrainian Advertising Coalition. "Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia)." Chart. December 2, 2022. Statista. Accessed November 29, 2023. https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/
All-Ukrainian Advertising Coalition. (2022). Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia). Statista. Statista Inc.. Accessed: November 29, 2023. https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/
All-Ukrainian Advertising Coalition. "Digital Advertising Expenditure in Ukraine from 2021 to 2023, by Type of Content (in Million Ukrainian Hryvnia)." Statista, Statista Inc., 2 Dec 2022, https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/
All-Ukrainian Advertising Coalition, Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia) Statista, https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/ (last visited November 29, 2023)
Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia) [Graph], All-Ukrainian Advertising Coalition, December 2, 2022. [Online]. Available: https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/