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Online advertising spending in Ukraine 2018, by type

Breakdown of digital advertising expenditure in Ukraine in 2018, by type of content*

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Supplementary notes

* The source used data conducted by the Ukrainian Advertising Coalition (UAC) and Interactive Advertising Bureau (IAB), both of which measure the volume of the advertising market, but using different methodologies. "UAC maintains standards and categories established by IAB in assessment of the volumes of digital advertising, while incorporating technical innovations for sizing up of this category."
Results from both sources are displayed in the statistic.

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