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Online advertising spending in Ukraine 2018, by type

Published by J. Luty, Jul 22, 2021
This chart shows two estimations published by newage. of how the Ukrainian digital advertising spending was broken down by type of content in 2018. According to the research by the IAB, almost 2.4 billion Ukrainian hryvnia were spent on banner ads. The study by the UAC, which used a different methodology to size up the digital advertising volume, established that the spending on digital video was under 1.4 billion Ukrainian hryvnia.

Breakdown of digital advertising expenditure in Ukraine in 2018, by type of content* (in million Ukrainian hryvnia)

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Sources

Release date

2019

Region

Ukraine

Survey time period

2018

Supplementary notes

* The source used data conducted by the Ukrainian Advertising Coalition (UAC) and Interactive Advertising Bureau (IAB), both of which measure the volume of the advertising market, but using different methodologies. "UAC maintains standards and categories established by IAB in assessment of the volumes of digital advertising, while incorporating technical innovations for sizing up of this category."
Results from both sources are displayed in the statistic.

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