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Online advertising spending in Ukraine 2018, by type
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Online advertising spending in Ukraine 2018, by type
Breakdown of digital advertising expenditure in Ukraine in 2018, by type of content* (in million Ukrainian hryvnia)
by Katrin Kienast,
last edited
Jul 16, 2019
This chart shows two estimations published by newage. of how the Ukrainian digital advertising spending was broken down by type of content in 2018. According to the research by the IAB, almost 2.4 billion Ukrainian hryvnia were spent on banner ads. The study by the UAC, which used a different methodology to size up the digital advertising volume, established that the spending on digital video was under 1.4 billion Ukrainian hryvnia.
Breakdown of digital advertising expenditure in Ukraine in 2018, by type of content* (in million Ukrainian hryvnia)
| Banner ads | Digital video | Other digital | Non-standard | Integrated content | Sponsorship | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| Banner ads | Digital video | Other digital | Non-standard | Integrated content | Sponsorship | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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by Katrin Kienast,
last edited
Jul 16, 2019
This chart shows two estimations published by newage. of how the Ukrainian digital advertising spending was broken down by type of content in 2018. According to the research by the IAB, almost 2.4 billion Ukrainian hryvnia were spent on banner ads. The study by the UAC, which used a different methodology to size up the digital advertising volume, established that the spending on digital video was under 1.4 billion Ukrainian hryvnia.
- Show sources information
- Show publisher information
- Release date
- 2019
- Region
- Ukraine
- Survey time period
- 2018
- Supplementary notes
-
* The source used data conducted by the Ukrainian Advertising Coalition (UAC) and Interactive Advertising Bureau (IAB), both of which measure the volume of the advertising market, but using different methodologies. "UAC maintains standards and categories established by IAB in assessment of the volumes of digital advertising, while incorporating technical innovations for sizing up of this category."
Results from both sources are displayed in the statistic.
Source
- Show sources information
- Show publisher information
- Release date
- 2019
More information
- Region
- Ukraine
- Survey time period
- 2018
- Supplementary notes
-
* The source used data conducted by the Ukrainian Advertising Coalition (UAC) and Interactive Advertising Bureau (IAB), both of which measure the volume of the advertising market, but using different methodologies. "UAC maintains standards and categories established by IAB in assessment of the volumes of digital advertising, while incorporating technical innovations for sizing up of this category."
Results from both sources are displayed in the statistic.
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Statistics on "Digital advertising formats in the U.S."
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Further Content: Statistics, Studies, and Topic Pages
Studies
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Digital advertising in Latin America
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Canada
- Online advertising metrics
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- BRICS advertising
- Advertising in the Netherlands
- Advertising in Belgium
- Advertising in Turkey
- Advertising in Italy
Statistics on "Digital advertising formats in the U.S."
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)
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- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of search queries handled by leading U.S. search engine providers as of April 2019
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
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- Online advertising spending in Europe from 2006 to 2018 (in billion euros)
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- Digital advertising spending in Ukraine from 2015 to 2018* (in billion Ukrainian hryvnia)
- Gross advertising volume of the most popular online advertising formats in Germany from 2015 to 2018 (in million euros)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 1st half 2018 (in billion GBP)
- Online advertising spending in Norway from 2013 to 2017, by segment (in million NOK)
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)
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- Online advertising spending in Europe from H1 2017 to H1 2018, by format (in billion euros)
- Online advertising spending in Europe between 2013 and 2018, by format (in billion euros)
- Spending on digital advertising in Norway from 2007 to 2017, with a forecast to 2019 (in million NOK)
- Online advertising spend in the United Kingdom (UK) from 2008 to 2018 (in billion euros)
- Change in online advertising spending in select European countries in 2017 and 2018
- Spending on digital advertising in Italy from 2012 to 2019, by type (in million euros)
- Ranking of the online advertising formats with the highest gross investments in Germany from 2015 to 2018* (in million euros)
- Digital advertising expenditure in Turkey in 2018, by format and device (in million euros)
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