Digital advertising spending in Ukraine 2021-2023, by format
In 2022, approximately 3.6 billion Ukrainian hryvnia were spent on banner ads in Ukraine, 29 percent less than in the previous year. Furthermore, the spending on digital video nearly halved compared to 2021. The decline in all digital advertising segments was due to the impact of the Russian invasion of Ukraine. In 2023, all segments were expected to see an increase in expenditure compared to 2022.
