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Online advertising spending in Ukraine 2018, by type

Breakdown of digital advertising expenditure in Ukraine in 2018, by type of content* (in million Ukrainian hryvnia)

by Katrin Kienast, last edited Jul 16, 2019
Online advertising spending in Ukraine 2018, by type This chart shows two estimations published by newage. of how the Ukrainian digital advertising spending was broken down by type of content in 2018. According to the research by the IAB, almost 2.4 billion Ukrainian hryvnia were spent on banner ads. The study by the UAC, which used a different methodology to size up the digital advertising volume, established that the spending on digital video was under 1.4 billion Ukrainian hryvnia.
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Breakdown of digital advertising expenditure in Ukraine in 2018, by type of content* (in million Ukrainian hryvnia)

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