Leading countries searching for Black Friday in 2021

Published by
Tiago Bianchi,
Dec 12, 2023
The Black Friday shopping event, which started in the U.S., has gained popularity across the globe. The U.S. still has the highest online search interest for Black Friday, with just over a fifth of the search volume. Germany ranks second in 2021, followed by Brazil.

Share of Black Friday searches coming from selected countries as of September 2021

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Release date

November 2021

Region

Worldwide

Survey time period

28 to 30 September, 2021

Special properties

analysis of four Black Friday search terms

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Overview

4

Benchmark

7

Google in perspective

7

U.S. alternatives

8

Regional alternatives

8

Focus alternatives

6

Consumer trends

6

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Topics

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