Favorite platforms for livestream shopping in the U.S. 2022

Published by
Stephanie Chevalier,
Nov 22, 2022
A 2022 survey revealed that Facebook Live is the preferred live shopping platform for more than a quarter (26 percent) of U.S. adults. Instagram Live ranked second, with 18 percent of those surveyed saying they prefer this platform for this activity. TikTok Live and Amazon Live followed, each with 18 percent of respondents.

Preferred platforms to shop via livestream in the United States in 2022

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Release date

November 2022

Region

United States

Survey time period

October 11 to 21, 2022

Number of respondents

1,000 respondents

Age group

18-67 years

Supplementary notes

To the question: "Which platform do you prefer to shop on via Livestream?"
The sources does not provide the type of survey.
Percentage points exceeding 100 percent are probably due to rounding.

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Consumer adoption

5

Company adoption

5

China

6

United States

8

Europe

8

Brazil

6

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Topics

Livestream commerceSocial media advertising and marketing worldwideSocial commerce in the United StatesInfluencer marketing worldwideSocial commerce in China
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