Interest in livestream shopping in the U.S. 2022, by age group
Although buying via livestream or video has grown in popularity in recent years, adoption in the United States is still limited, regardless of age. According to a 2022 survey, adults between 18 and 34 are the heaviest users of this shopping channel, but just ten percent reported using it regularly. On the other hand, half of U.S. users aged 55 and older stated never having shopped via video commerce and had no interest in doing so either.
