Livestreaming buyer number China 2023-2026

Published by
Xin Ou,
Mar 19, 2024

According to a forecast, about 373.7 million internet users in China would make at least one purchase via livestreaming in 2023, representing a year-over-year increase of 11.2 percent. This number would grow further to around 431.4 million by 2026.

Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions)

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Release date

July 2023

Region

Asia, China

Survey time period

June 2023

Age group

14 years and older

Supplementary notes

The forecast covers internet users aged 14 or more who would have made at least one purchase via a livestreaming session during the calendar year, excluding purchases of virtual gifts for livestream presenters.

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Overview

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China

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United States

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Europe

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Latin America

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