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U.S. consumer persona interest in using a single super app 2021

Consumers in the United States interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by type

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Source

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Release date

December 2021

Region

United States

Survey time period

October 27 to November 8, 2021

Number of respondents

3,166 respondents

Supplementary notes

The source identifies "Financial wellness seekers" as users who are interested in a comprehensive channel for online banking and payment services. "Information seekers" are identified as users that expressed a preference for using a single super app integrating digital services for banking, entertainment, retail, shopping, and travel. "Convenience seekers" are identified by their interest in using a comprehensive super app for "restaurant orders, groceries, health, work, social relationships and the home."

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Statistics on "Mobile app usage"

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