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YouTube usage purposes in Sweden 2019

Published by H. Tankovska, Nov 3, 2020
The most common purpose among Swedes for using YouTube in 2019 was for entertainment. In fact, 90 percent of the respondents to a survey reported to have used the social media platform for this reason. 18 percent used it for news.

Purposes of YouTube usage in Sweden in 2019

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Source

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In cooperation with
AudienceProject
Release date

October 2019

Region

Sweden

Survey time period

Q3 2019

Number of respondents

1,500 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey.

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