Media Impact Value of top fashion luxury brands in China 2021, by social channel

Media Impact Value of leading fashion luxury brands in China in 3rd quarter 2021, by social channel

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

In cooperation with
Release date

October 2021



Survey time period

July 1, 2021 to September 30, 2021

Supplementary notes

Media Impact Value (MIV®) is based on a proprietary machine learning algorithm to measure the value of all marketing activities (including posts, interactions, and articles) across voices, fashion, luxury, and beauty, the algorithm was trained on actual media rates and over five years of FLB specific campaign data. It analyzes more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. Thus, MIV® offers a unified way to calculate how brand equity is being created and which strategies create the most ROI.

The measurement covers online media, blogs, Instagram, Facebook, Twitter, TikTok, YouTube, Douyin, Weibo, WeChat, RED, and BiliBili.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Luxury advertising and marketing "

Other statistics that may interest you Luxury advertising and marketing

Overview of the luxury goods market


Ad spend from selected luxury brands


Luxury brands on social media


Influencer marketing


Consumer perspective

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.