Media Impact Value of top fashion luxury brands in China 2021, by social channel

Media Impact Value of leading fashion luxury brands in China in 3rd quarter 2021, by social channel

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Release date

October 2021

Region

China

Survey time period

July 1, 2021 to September 30, 2021

Supplementary notes

Media Impact Value (MIV®) is based on a proprietary machine learning algorithm to measure the value of all marketing activities (including posts, interactions, and articles) across voices, fashion, luxury, and beauty, the algorithm was trained on actual media rates and over five years of FLB specific campaign data. It analyzes more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. Thus, MIV® offers a unified way to calculate how brand equity is being created and which strategies create the most ROI.

The measurement covers online media, blogs, Instagram, Facebook, Twitter, TikTok, YouTube, Douyin, Weibo, WeChat, RED, and BiliBili.

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Statistics on " Luxury advertising and marketing "

Statistics on Luxury advertising and marketing

Overview of the luxury goods market

6

Ad spend from selected luxury brands

8

Luxury brands on social media

5

Influencer marketing

6

Consumer perspective

8

Further related statistics

21
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