Digital features preferred by global luxury consumers 2021

Published by Statista Research Department, May 19, 2022
According to a 2021 survey on the preferences of luxury consumers worldwide, 45 percent of respondents were most excited about resale services directly offered by brands. Additionally, 41 percent of luxury consumers expressed excitement over digital traceability of brands' products.

Most exciting digital features offered by brands according to luxury consumers as of October 2021

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Release date

December 2021

Region

Worldwide

Survey time period

October 2021

Number of respondents

6,101 respondents*

Special properties

luxury consumers who rate each feature 4 or above on a scale of 1-5

Supplementary notes

* Vogue and GQ luxury consumers.

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Topics

Luxury advertising and marketingAdvertising in the United StatesAdvertising worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwide
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