Digital features preferred by global luxury consumers 2021

Published by Statista Research Department, May 19, 2022
According to a 2021 survey on the preferences of luxury consumers worldwide, 45 percent of respondents were most excited about resale services directly offered by brands. Additionally, 41 percent of luxury consumers expressed excitement over digital traceability of brands' products.

Most exciting digital features offered by brands according to luxury consumers as of October 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2021

Region

Worldwide

Survey time period

October 2021

Number of respondents

6,101 respondents*

Special properties

luxury consumers who rate each feature 4 or above on a scale of 1-5

Supplementary notes

* Vogue and GQ luxury consumers.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Luxury advertising and marketing "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Luxury advertising and marketing

Overview of the luxury goods market

6

Ad spend from selected luxury brands

8

Luxury brands on social media

5

Influencer marketing

6

Consumer perspective

8

Further Content: You might find this interesting as well

Topics

Luxury advertising and marketingAdvertising in the United StatesAdvertising worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwide
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu