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Luxury digital ad spend in the U.S. 2020-2021, by brand

Published by Julia Faria, Jan 19, 2023
The Italian luxury fashion brand Gucci spent around 11 million U.S. dollars on digital advertising in the United States between January 2020 and May 2021. Of this total, about 90 percent went to campaigns on social media. Among the selected brands, the British-founded Swiss watch designer Rolex invested 10.3 million dollars in online ads in the same period, while the French luxury goods conglomerate Cartier spent 5.4 million dollars in digital advertising.

Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars)

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Release date

June 2021

Region

United States

Survey time period

January 2020 to May 2021

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Statistics on " Luxury advertising and marketing "

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Statistics on Luxury advertising and marketing

Overview of the luxury goods market

6

Ad spend from selected luxury brands

8

Luxury brands on social media

5

Influencer marketing

6

Consumer perspective

8

Further related statistics

21

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Topics

Luxury advertising and marketingAdvertising in the United StatesAdvertising worldwideAdvertising in Latin AmericaMedia in Canada
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