Most popular luxury brands on Wechat & Weibo 2022

Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

July 2022

Region

Worldwide

Survey time period

April and May 2022

Supplementary notes

Popularity is defined as brand reach and engagement on Wechat and Weibo.
The source analyzed the following 60 top luxury brands analyzed based on revenue: Acne Studios, Alexander McQueen, Alexander Wang, Balenciaga, Bally, Balmain, Bosideng, Bottega Veneta, Brunello Cucinelli, Burberry, Canada Goose, Carolina Herrera, Celine, Chanel, Chloé, Coach, Comme des Garçons, Dior, Dolce & Gabbana, Dries van Noten, Ermenegildo Zegna, Etro, Fendi, Giorgio Armani, Givenchy, Gucci, Hermès, Hugo Boss, Isabel Marant, Jimmy Choo, Kate Spade, Kenzo, Loewe, Longchamp, Loro Piana, Louis Vuitton, Maison Margiela, Marc Jacobs, Marni, Max Mara, Michael Kors, Miu Miu, Moncler, Moschino, Mulberry, Off-White, Paul Smith, Prada, Ralph Lauren, Rick Owens, Saint Laurent, Salvatore Ferragamo, Stella McCartney, Supreme, Tod’s, Tom Ford, Tommy Hilfiger, Tory Burch, Valentino, and Versace.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " WeChat "

Other statistics that may interest you WeChat

Overview

6

Major markets

6

Brand strength

5

WeChat Mini Programs

6

WeChat users

8
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.