Most popular luxury brands on Wechat & Weibo 2022

Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022

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Release date

July 2022



Survey time period

April and May 2022

Supplementary notes

Popularity is defined as brand reach and engagement on Wechat and Weibo.
The source analyzed the following 60 top luxury brands analyzed based on revenue: Acne Studios, Alexander McQueen, Alexander Wang, Balenciaga, Bally, Balmain, Bosideng, Bottega Veneta, Brunello Cucinelli, Burberry, Canada Goose, Carolina Herrera, Celine, Chanel, Chloé, Coach, Comme des Garçons, Dior, Dolce & Gabbana, Dries van Noten, Ermenegildo Zegna, Etro, Fendi, Giorgio Armani, Givenchy, Gucci, Hermès, Hugo Boss, Isabel Marant, Jimmy Choo, Kate Spade, Kenzo, Loewe, Longchamp, Loro Piana, Louis Vuitton, Maison Margiela, Marc Jacobs, Marni, Max Mara, Michael Kors, Miu Miu, Moncler, Moschino, Mulberry, Off-White, Paul Smith, Prada, Ralph Lauren, Rick Owens, Saint Laurent, Salvatore Ferragamo, Stella McCartney, Supreme, Tod’s, Tom Ford, Tommy Hilfiger, Tory Burch, Valentino, and Versace.

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