Digital media budget shares allocated by retail brands to Amazon ads U.S. 2019-2020

Published by Julia Faria, Jan 6, 2023
According to a survey conducted among brands in the United States between December 2020 and January 2021, respondents said they had allocated 28 percent of their digital media budgets to Amazon advertising spending in 2020, marking a three percent increase from the previous year's share of 25 percent.

Share of digital media budgets allocated by retail brands to Amazon advertising in the United States in 2019 and 2020

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Release date

June 2021

Region

United States

Survey time period

2019 and 2020

Number of respondents

1,000 respondents

Special properties

among retail business decision-makers

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Statistics on " Amazon advertising in the United States "

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Statistics on Amazon advertising in the United States

Overview

8

Amazon ad business

8

Amazon ad investments

6

Market perspective

8

Metrics

6

Further related statistics

21

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Topics

Amazon advertising in the U.S.AmazonAmazon PrimeAmazon Prime DayGoogle
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