According to a survey conducted among brands in the United States between December 2020 and January 2021, respondents said they had allocated 28 percent of their digital media budgets to Amazon advertising spending in 2020, marking a three percent increase from the previous year's share of 25 percent.
Share of digital media budgets allocated by retail brands to Amazon advertising in the United States in 2019 and 2020
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Digital Commerce 360. (June 11, 2021). Share of digital media budgets allocated by retail brands to Amazon advertising in the United States in 2019 and 2020 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1296420/brands-retail-budget-share-amazon-advertising-us/
Digital Commerce 360. "Share of digital media budgets allocated by retail brands to Amazon advertising in the United States in 2019 and 2020." Chart. June 11, 2021. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1296420/brands-retail-budget-share-amazon-advertising-us/
Digital Commerce 360. (2021). Share of digital media budgets allocated by retail brands to Amazon advertising in the United States in 2019 and 2020. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1296420/brands-retail-budget-share-amazon-advertising-us/
Digital Commerce 360. "Share of Digital Media Budgets Allocated by Retail Brands to Amazon Advertising in The United States in 2019 and 2020." Statista, Statista Inc., 11 Jun 2021, https://www.statista.com/statistics/1296420/brands-retail-budget-share-amazon-advertising-us/
Digital Commerce 360, Share of digital media budgets allocated by retail brands to Amazon advertising in the United States in 2019 and 2020 Statista, https://www.statista.com/statistics/1296420/brands-retail-budget-share-amazon-advertising-us/ (last visited October 06, 2024)
Share of digital media budgets allocated by retail brands to Amazon advertising in the United States in 2019 and 2020 [Graph], Digital Commerce 360, June 11, 2021. [Online]. Available: https://www.statista.com/statistics/1296420/brands-retail-budget-share-amazon-advertising-us/