Main items purchased online in Spain after a live stream 2022, by age
In 2022, personal care products, cosmetics, and fragrances were popular products purchased over live commerce in Spain, regardless of age. Yet, a survey showed that adults between 35 and 44 years old were the most likely to buy in this category influenced by a live stream session, with more than 57 percent of Spanish respondents in this age range making such purchases. Of the other products listed, clothing/shoes and consumer electronics also had a large share of respondents in each age group.