World: online and offline shopping habits for electronics 2022

In 2022, only about one in four consumers around the world stated they more commonly purchased electronics offline than online. When it comes to buying electronics, the majority of surveyed shoppers either had a clear preference for buying online or typically used both channels.

Share of consumers who typically shop for electronics online versus offline worldwide in 2022

Characteristic	Share of respondents
More online	38%
An equal mix of in stores and online	37%
More in person from stores	26%

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Release date

March 2022

More information

Region

Worldwide

Survey time period

February 4 to 10, 2022

Number of respondents

11,002*

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level."

Percentage points not adding up to a total of 100 percent are probably due to rounding.

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