During a 2019 survey, it was found that 62 percent of internet users aged 25 to 34 from Brazil followed influencers. Across all age groups, the share stood at 52 percent. Influencer marketing was included in the marketing strategies of 71 percent of Brazilian companies, as per the results of a different survey.
Share of internet users who followed influencers in Brazil as of November 2019, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IBOPE Inteligência. (November 15, 2019). Share of internet users who followed influencers in Brazil as of November 2019, by age group [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/
IBOPE Inteligência. "Share of internet users who followed influencers in Brazil as of November 2019, by age group." Chart. November 15, 2019. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/
IBOPE Inteligência. (2019). Share of internet users who followed influencers in Brazil as of November 2019, by age group. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/
IBOPE Inteligência. "Share of Internet Users Who Followed Influencers in Brazil as of November 2019, by Age Group." Statista, Statista Inc., 15 Nov 2019, https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/
IBOPE Inteligência, Share of internet users who followed influencers in Brazil as of November 2019, by age group Statista, https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/ (last visited October 07, 2024)
Share of internet users who followed influencers in Brazil as of November 2019, by age group [Graph], IBOPE Inteligência, November 15, 2019. [Online]. Available: https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/
