Top targeted advertising benefits according to consumers in the U.S. 2021

Published by
Michele Majidi,
Jan 6, 2023
According to a survey conducted among consumers in the United States and released in March 2021, 15 percent of respondents said targeted advertising helped them access promotional sales or incentives, while 14 percent said it helped them discover new brands.

Leading benefits of targeted advertising according to consumers in the United States as of March 2021

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Sources

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Release date

March 2021

Region

United States

Survey time period

as of March 25, 2021*

Number of respondents

500 respondents

Supplementary notes

*The source did not provide information on the date of survey; the date used is the publication date.
Among respondents, 34 percent identifying as female, 44 percent as male, 22 choosing not disclose this information.
Not all answer choices shown by source.

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Statistics on " Marketing personalization in the United States "

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Overview

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Marketer insights

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Consumer insights

8

Data usage

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Topics

Marketing personalization in the United StatesMarketing technologyMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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