During a 2022 survey carried out among app marketers worldwide, 66 percent of these who had an ad budget of below 500 thousand U.S. dollars and 69 percent of these who had an budget of over 500 thousand U.S. dollars used ad networks to buy advertising. Demand-side platforms (DSPs) were used by 41 percent and 55 percent of respondents, respectively.
Methods of buying advertising among app marketers worldwide as of November 2022, by budget
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic YouTube: share of Google revenues 2017-2023
- Premium Statistic YOY growth of non-organic apps installation Ramadan Indonesia 2021, by vertical
- Premium Statistic Revenue of leading ad agency groups APAC FY 2022
- Premium Statistic Distribution of advertising and marketing agencies in Brazil 2024, by segment
- Premium Statistic Social media advertising investment distribution in France 2018-2020, by device
- Premium Statistic Number of companies in the advertising industry in Denmark 2009-2018
- Premium Statistic Forecasted change in growth of TV ad spending APAC 2020 by country or region
- Premium Statistic Average app revenue growth during Ramadan Indonesia 2019 by vertical
- Premium Statistic Willingness of people in Ireland to pay for advert-free versions of popular apps 2018
- Premium Statistic Leading types of app fraud worldwide as of Q1 2018
About the region
10
- Basic Statistic Most downloaded Google apps worldwide 2023
- Basic Statistic Countries with the most Snapchat users 2024
- Premium Statistic Number of monthly Amazon Appstore app releases worldwide 2020-2023
- Premium Statistic Average price of paid Amazon Appstore apps 2024
- Premium Statistic Average price of paid Android apps 2024
- Premium Statistic Global IAP revenue of Facebook Messenger 2017-2023
- Basic Statistic Mobile app categories with highest uninstall rate 2023
- Basic Statistic Annual number of global mobile app downloads 2016-2023
- Premium Statistic Number of aggregated downloads of leading travel apps worldwide 2023
- Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
Other regions
10
- Basic Statistic Quarterly Telegram downloads in France 2020-2023, by app store
- Premium Statistic Most popular mobile internet sources in Russia 2021, by reach
- Premium Statistic Monthly active users of leading third-party app stores in China 2024
- Premium Statistic Number of mobile apps used in selected Asian countries 2016
- Premium Statistic Share of respondents who consume news on apps daily in MENA by age group 2017
- Premium Statistic Popular smartphone game apps Japan as of November 2018
- Premium Statistic Monthly in-app purchase costs of gaming apps in Southeast Asia 2018-2019
- Premium Statistic Willingness to switch to 5G when available MENA 2019, by country
- Basic Statistic Brazil: change in usage of apps due to COVID-19 as of March2020
- Premium Statistic Colombia: use of digital platforms 2020
Related statistics
5
- Premium Statistic Top programmatic advertising challenges worldwide 2022
- Premium Statistic Facebook ads CPC 2021, by country
- Premium Statistic Online advertising supply chain in the UK 2020, by share of ad spend
- Premium Statistic Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020
- Premium Statistic Forecasted share of turnover on advertising in Denmark 2017, by advertising channel
Further related statistics
2
Further Content: You might find this interesting as well
Liftoff. (November 16, 2022). Methods of buying advertising among app marketers worldwide as of November 2022, by budget [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/
Liftoff. "Methods of buying advertising among app marketers worldwide as of November 2022, by budget." Chart. November 16, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/
Liftoff. (2022). Methods of buying advertising among app marketers worldwide as of November 2022, by budget. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/
Liftoff. "Methods of Buying Advertising among App Marketers Worldwide as of November 2022, by Budget." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/
Liftoff, Methods of buying advertising among app marketers worldwide as of November 2022, by budget Statista, https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/ (last visited May 19, 2024)
Methods of buying advertising among app marketers worldwide as of November 2022, by budget [Graph], Liftoff, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1309239/methods-buying-advertising-app-marketers-worldwide/