Over the years, social media advertisement investments have evolved on different devices. The source has identified the amount of money invested in social network marketing measures on desktops and mobile formats. Thus, in 2019, classic mobile advertisements had reached 914 million euros, which represented more than 15 percent growth compared to 2018. The classic desktop ad investments had generated around 76 million euros in 2020, which was about 7.6 percent less than the year before.
Breakdown of social media advertising expenditures in France from 2018 to 2020, by device (in million euros)
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SRI - Les Régies Internet. (February 2, 2021). Breakdown of social media advertising expenditures in France from 2018 to 2020, by device (in million euros) [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/1130902/social-media-advertising-by-device-france/
SRI - Les Régies Internet. "Breakdown of social media advertising expenditures in France from 2018 to 2020, by device (in million euros)." Chart. February 2, 2021. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/1130902/social-media-advertising-by-device-france/
SRI - Les Régies Internet. (2021). Breakdown of social media advertising expenditures in France from 2018 to 2020, by device (in million euros). Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/1130902/social-media-advertising-by-device-france/
SRI - Les Régies Internet. "Breakdown of Social Media Advertising Expenditures in France from 2018 to 2020, by Device (in Million Euros)." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1130902/social-media-advertising-by-device-france/
SRI - Les Régies Internet, Breakdown of social media advertising expenditures in France from 2018 to 2020, by device (in million euros) Statista, https://www.statista.com/statistics/1130902/social-media-advertising-by-device-france/ (last visited July 05, 2022)